Retailers
Supply Chain
Pricing
Wholesalers
Management
100
The goal of intensive distribution is to:
make it convenient for final consumers to find and purchase products
100
Supply chain management involves planning and coordinating the flow of goods from______ to_______
Raw materials, to finished products bought by consumers.
100
The percent of a market for a product that is controlled by a company is called its:
Market share
100
Independent wholesalers fall into two categories:
Merchant wholesalers and agents/brokers
100
Planning that focuses on establishing a firm's long-term objectives is called:
Strategic planning
200
Selective distribution is a common approach for distributing what kinds of products?
Medium and higher priced products
200
Logistics is a subset of supply chain management that focuses on:
logistics or movement of goods
200
The pricing strategy for new products that aims to capture as much of the market as possible by offering rock bottom prices is called:
Penetration pricing
200
Two thirds of all wholesale trade members are:
Independent wholesalers
200
SWOT is an acronym for:
Strengths, weaknesses, opportunities & threats
300
A firm's distribution strategy is concerned with two things. They are:
The channel of distribution and physical distribution
300
The supply chain is broken down into seven categories. Name three:
Raw materials; Logistics; Warehouse storage; Production; Warehouse storage; Logistics; Distributors
300
The pricing technique which would be most appealing to a firm that wanted to establish an image of quality and prestige is called:
Skimming pricing
300
Which type of wholesaler takes legal possession of the merchandise?
Merchant wholesalers
300
Leaders who hoard decision making power for themselves are known as:
Autocratic leaders
400
Exclusive distribution means:
Establishing only one retail outlet in a given area
400
The modes of transportation include the following:
Trains, trucks and boats
400
The most popular method of fixed margin pricing is:
Cost-based pricing
400
Wholesalers that offer goods to businesses that are too small to merit sales calls are:
Cash and carry wholesalers
400
The management function that monitors performance and makes improvements when necessary is:
controlling
500
Nonstore retailing consists of the following types:
Online retailing, catalog selling, direct selling, and vending machines
500
Some of the costs involved in storing of inventory include:
Storage, taxes, insurance, financing costs
500
The pricing method that is based on what consumers are willing to pay is called:
Demand-based pricing
500
Two types of limited service wholesalers are:
Drop shippers and truck jobbers
500
Maslow theorized that physiological needs are met when
individuals have what is required for basic survival - food, water, clothing and shelter.
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