Vocab
Group of customers a business seeks to attract
Target Market
Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
Mass Marketing
Observers, or fans, of a sporting event
Spectators
In sport/event marketing, an activity that involves coordinating the box office staff and keeping detailed ticket sales records
Ticket Management
In event marketing, an activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment
Hospitality
An estimate of income and expenses for a specific period of time
Budget
One of the groups into which the total market is divided
Market Segment
A true statement
Fact
Educated guess
Estimate
facts and statistics to get your information together
Data
member who helps sell a business's products; usually a wholesaler
Distributor
Forecast made about the future also known as a prediction.
Projection
Price
Prediction
Location, considerations in getting a selected product in the right place at the right time
Place
A supplier of goods, usually a wholesaler or distributor
Vendor
types of communications that marketers use to inform, persuade, or remind customers of their products.
Promotion
Marketing element referring to what good, services or ideas a business will offer its customers
Product
provided by a business to its customers to create goodwill and customers to create goodwill and customer satisfaction
Customer Service
Vendors, businesses from which other businesses buy goods or services
Suppliers
an industry-specific publication
Trade Journal
SMART Goal
An itemized statement of money owed for a good or service
Sales Invoice
Predicting how much you make sell in a specific time frame
An organization's portion of the total industry sales in a specific market
Market Share