MARKETING BASICS
True or False: Marketing and advertising are the same thing.
What is False.
Best method for in-depth consumer opinions.
What are focus groups?
GCT stands for:
What is Goals, Content, Targeting?
Simplest Facebook communication type.
What are status updates?
Gathering and analyzing social media data.
What is social media analytics?
The four P’s of marketing.
What are Product, Price, Promotion, Place
Best for collecting data from a large group quickly.
What are surveys?
Posting too much or too little can cause people to unfollow.
What is True?
Instagram ad types include photo, video, carousel, story, and _____.
What is slideshow?
A full review of your social media performance.
What is a social media audit?
A way businesses interact with customers online.
What is social media marketing?
Tracking user behavior on websites and platforms.
What is web analytics?
A call-to-action tells the audience to do this.
What is take action?
UGC stands for this.
What is user-generated content?
Comparing your brand to competitors is part of an audit.
What is True?
This type of content does NOT cost money to distribute.
What is organic content?
Companies hired to collect marketing data for businesses.
What are research companies?
Posting 75% promotional content is a best practice.
What is False?
Promoted Tweets are clearly ________.
What is labeled?
Your online presence can be your strongest _____ or biggest _____.
What is asset and liability?
Before creating a marketing campaign, a business must define these first.
What are goals?
The FIRST step in a social media marketing plan.
What is creating objectives and goals?
A good way to choose platforms for your business.
What is seeing where competitors are active?
YouTube channel success depends on watch time, video length, subscribers, and ________.
What is user interaction
Personal branding focuses on strengths and _____.
What are opportunities?