Utility
Marketing Concept
Marketing Concept
Chapter 1-2 Mix
Chapter 1-3 Mix
100
When a business changes the form of something to make it more useful.
What is Form Utility?
100
The Function of Marketing that handles all activities involved in setting prices for products.
What is Pricing?
100
The function that specializes in developing products.
What is Product/Service Management?
100
The dynamics that focus on the customer to generate a profitable exchange.
What is Marketing?
100
The positive feeling a customer gets when the product purchased meets or exceeds the customers' expectations.
What is Customer Satisfaction?
200
Added when a business makes products available at convenient places.
What is Place Utility?
200
The function that is also known as marketing research. It gathers, analyzes, and distributes info about markets, competition, and customers.
What is Marketing-Information Management?
200
The marketing concept says there should be a balance between satisfying customers and something else.
What is Profit?
200
Needs and wants you can satisfy by buying something.
What are Economic needs and wants?
200
A legal entity established for the purpose of doing business.
What is Corporation?
300
Added when a business makes it easier for a customer to acquire a product.
What is Possession Utility?
300
The function that that handles all activities involved in getting products from producers to customers.
What is Channel Management?
300
The Non-personal communication with customers that is designed to influence them to purchase products.
What is Promotion?
300
The process of telling people about a product and the company that owns it.
What is Promotion?
300
The function of business that includes all activities involving money.
What is Finance?
400
When a business makes products available at the time customers need and want them.
What is Time Utility?
400
The function that consists of personal communication with customers.
What is Selling?
400
The marketing concept says that all four functions of business must work together to satisfy customer needs and wants.
What is Total Company Approach?
400
The general term for all the activities involved in the development and exchange of products.
What is Business?
400
A business that is owned by one person.
What is Sole proprietorship?
500
When a business provides information about a product to a customer.
What is Information Utility?
500
The function used to determine and target marketing strategies to selected audiences.
What is Market Planning?
500
An approach to business that says the way to make a profit is to focus on customer satisfaction.
What is Marketing Concept?
500
A roadmap that guides a company.
What is Marketing Plan?
500
All the activities required to plan, coordinate, and monitor business.
What is Management?
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