Marketing Concept
Fundementals
Marketing Planning
Marketing Segmentation
Vocabulary
100
The process of planning, pricing, promoting, and selling.
What is Marketing?
100
Define Target Market
What is The group that is identified for a specific marketing program.
100
TRUE OR FALSE: Strengths and weaknesses are both strategies that decrease a businesses sales.
What is FALSE
100

divides by location

Geographic Segmentation

100
_______ tangible items that have monetary value and satisfy needs and wants.
What is goods?
200
Channel Management, Market Planning, Marketing Information Management, Pricing, Product Service Management, Promotion, and Selling.
What are the seven marketing core functions?
200
The Marketing Mix includes _________
What is Price, Product, Place and Promotion?
200
Strengths, weaknesses, opportunities and threats are all a part of the _______ ________.
What is SWOT Analysis?
200

Divides by lifestyle, values, or personality

Psychographics

200

Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers.

What is Promotion?

300

What are the 5 C's of marketing?

Company, Customers, Competitors, Collaborators and Climate.

300
What are the different types of markets?
What is Consumer and Industrial Markets
300
TRUE OR FALSE: Companies must always look for opportunities to create competitive advantages due to internal factors.
What is FALSE?
300

Divides by consumer actions like purchase history or usage rate.

Behavioral Segmentation 

300
What is channel management?
What is deciding how to get goods in customers hands?
400
The five forms of utility are...
What is... Form, place, time, possession and information utility.
400
Businesses find their target market by developing a _________.
What is a customer profile?
400

New and existing competitors n or ew technologies are examples of what kind of threat

What is Extrenal ?

400

Personal Selling, Adverstising, Direct Marketing, Sales Promotion and Public Relations

What is the Promotional Mix?

400
An executive summary is ______________.
What is a brief overview of the entire marketing plan.
500

Surveys, interviews, focus groups, and customer observation.

What are types if market research?

500
A company's percentage of total sales in a given market is what?
What is the market share?
500
An environmental scan is a ________
What is an analysis of outside influences that may have an impact on organization.
500

Divides markets by age, gender, or income

Demographics

500
__________ is the money left after paying for basic necessities.
What is Discretionary Income
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