Sustainable Marketing
This type of marketing "infuses purpose into socially conscious brands, products, and services."
What is Sustainable Marketing
Traditional marketing focuses on the four P's. Name two of them.
What is Product, Price, Place, and Promotion?
Brands with a strong purpose can gain this competitive advantage related to consumer memory.
What is Enhanced Brand Recognition?
This term refers to the idea that brands must stand for something beyond just their product or service.
What is Brand Purpose
The environmental pillar focuses on reducing a company's impact through actions like recycling and increasing _______
What is Energy Efficiency
Traditional business strategy emphasizes maximizing returns for this group.
What is Shareholders
Although sustainability often requires upfront investment, in the long run it usually leads to…
What is Cost Reduction?
This well known campaign/company demonstrates purpose-driven marketing by promoting real beauty and self esteem.
What is Dove's Real Beauty Campaign
Which sustainable pillar involves creating a more inclusive environment and supporting employee well-being?
What is The Social Pillar
STEAL 😳
Sustainable marketing considers many groups beyond customers. Name one stakeholder type.
This sustainability agenda goes beyond companies legal obligations and extends to serving the world better; this strategy eases _____
What is Compliance
STEAL D:
Purpose-driven marketing aims to satisfy not only customers but also employees, investors, communities and this key supply-chain group.
STEAL :)
This pillar focuses on profitability, ethics, governance structures, and risk management.
Sustainable Marketing considers of shareholders, employees, vendors, interest groups, media and the general ______
What is Public
Purpose-driven marketing means that the brand focuses on more than the product. It must stand for something meaningful to which group?
What is Stakeholders (Employees, Investors, Customers, Suppliers, Communities)?
Stakeholders expect more than a good product at a fair price-they want the brand to _______
What is "Stand for Something Meaningful"
Name one of the marketing approaches listed under sustainable marketing and explain what it is
What is...societal marketing/ consumer-oriented marketing / customer-value marketing / mission-driven marketing / innovative marketing?
(Any one is correct.)
An ESG strategy has three components. Name all three.
What is Environmental, Social, and Governance?
!!!STEAL!!!
Dove’s Real Beauty Campaign is an example of this type of marketing, where a brand’s purpose is central to its strategy.
Purpose Driven Marketing is connected to sustainable marketing because it contributes directly to what long-term competitive factor?
What is Brand Trust, Enhanced Brand Loyalty, Sustainable Competitive Advantange.