Functions of Marketing
Product/Service Management
Deciding what goods or services a company sells based on popularity/demand.
S
Strengths
S
Specific
Age Gender Income
Demographic
Target Marget
People
Selling
Talking directly to potential customers, in an attempt to influence them to buy your product.
W
Weaknesses
M
Measurable
Personality Hobbies Opinions
Psychographic
The thing you try to sell
Product
Pricing
Determining the price of your product
O
Opportunities
A
Attainable
Spending Habits, Purchasing habits, Browsing Habits
Behavioral
Where you sell
Place
Promotion
How you will promote your product
T
Threats
R
Realistic
Climate, Culture, Location
Geographic
How much it's worth
Price
Channel Management
Where you will sell your product
T
Getting the word out about the product
Promotion