The 4 P's
This is the best value to place on a good
What is price?
The first step has to be done so we know what's being talked about
What is identify the problem?
This style of market research relies on a small group of customers to serve as sounding boards
What is a customer advisory board?
This type of ad aims to change a consumer's perceptions
What is persuasive?
Red Bull
What is Excitement?
This is the message between the company and the consumer
This step refers to which style of research will be chosen
What is develop a research plan?
Collecting data thru mail, phone, online, or social networks
What is survey?
This type of ad builds overall organizational goodwill or promotes a social or environmental view.
What is institutional/advocacy?
Microsoft
What is Competence?
This is what the customer needs or wants
What is the product?
This step requires some action by others first in order to get meaningful information
What is collect data?
Study with a small group of people interviewed informally
What is a focus group?
This type of ad educates consumers about product features, price, or availability
What is informational?
Dove
What is Sincerity?
This is where the customer goes to buy a good
What is the place?
This is the first part of the final report relying heavily on step 3.
What is interpret and analyze the data?
Generally done 1 on 1, involving pointed questions responded to verbally (generally speaking)
What is personal interview?
This type of ad keeps a mature brand or established product top of mind
What is reminder?
Harley Davidson
What is ruggedness?
Bonus non-related question: The tower that FELL first on 9/11
What is the South Tower?
This is where a change may come based on new information gained
What is make recommendations?
Watching how people act in real time and how they interact with real-life settings
What is observation?
This type of ad compares a product against one or more rivals
What is competitive?
Gucci