The Basics
This is anything that promotes the buying and selling of goods and services
Marketing
This person who buys a product
What is the customer
To understand about products, customers and consumer, we need to do this.
What is Market Research?
This is the P that helps us get the message out there.
What is Promotional (Mix)
When you buy products from a store, it is called this.
What is Retail.
This can be a good or a service
The person who uses a product
What is the consumer
This type of data can be counted.
What is Quantitative
Coupons, Rebates and Gifts with purchase are examples of this.
What are Sales Promotions.
When your company establishes its name, color schemes, slogans and mascots, this is called what?
What is branding.
This product is tangible, meaning you can touch it or taste it, for example.
Complete this statement: All customers can be consumers, but not all _______________
This type of data shows us how customers behave, think and make decisions.
What is qualitative data.
Advertising is technically this.
What is a general message about your product, company or brand to a wide audience.
The P Place, is also called this, how a product gets from manufacturer to consumer.
What is distribution channels.
This product is something that gets done for you.
What is a service
This group of the population is who you are selling your products to.
What is Target Market.
Surveys and interviews are this type of research.
What is Primary Research.
When you go to a car dealership to buy a car, a person may help you directly. This is called what?
What is personal selling.
When you need to fit the job to the worker, this is called
What is ergonomics
This is what we are willing to pay for a product.
What is Price.
An archetypal representation of who you want to sell your produc to is called:
What is Consumer Persona
When we research other people's research, it is called this.
What is Secondary Research.
This marketing approach makes sure that all your messaging in every promotion gives off the same vibe.
What is content marketing.
In any business, this is important to keep your business growing and buyers coming back!