Vocab
A unique group of prospective customers a business wants to serve and their locations.
What is a Market (or Target Market)?
Carolyn Davidson, a college graphic design student, was hired for $35 to design this simple and instantly recognizable sportswear logo.
What is the Nike swoosh?
There are several, but name just one category of demographic segmentation.
What are age, gender, income, education, occupation, or race?
A phrase used to convey a key message you'd find alongside a company name or on an ad.
What is a slogan?
Hola, mi amigo! This is how you'd say Merry Christmas to someone in Spanish.
What is Feliz Navidad?
It's the type of market segmentation that deals with lifestyles, attitudes, and values a person might have.
What are Psychographics?
This homestyle-cooking restaurant and store made major headlines in Fall 2025 when they simplified their logo, only to change it back after immediate and widespread backlash.
What is Cracker Barrel?
My company, Ray's Razors, just had a competitor open up across the street, so it would be part of this category in my SWOT analysis.
What is T (Threat)?
Agencies, means, or instruments used to convey messages.
What is media?
They're the primary sponsor - appearing on his racing jacket and car hood - of Will Ferrell's Ricky Bobby in the movie Talladega Nights.
What is Wonder Bread?
They're known as the 4 P's of Marketing.
What are Product, Price, Promotion, and Place?
This clothing brand’s logo is a small embroidered polo player and targets an upper-middle-class lifestyle.
What is Ralph Lauren?
The living U.S. Generation in between Baby Boomers and Millenials.
What is Gen X?
If I wanted to improve how high up my website appeared on Google's search results, I might work on improving this 3-letter marketing acronym.
What is SEO (Search Engine Optimization)?
It's the high school Mr. Ray attended. You can drive there in about half an hour.
What is Derby High School?
It's the part of marketing a product that tries to illicit a strong feeling out of the potential customers.
What is the Emotional Motive?
You can go visit the first Starbucks location in this city - bring an umbrella!
What is Seattle?
I'd use this decision-making process for something I buy rarely, that costs a lot of money, or is a complex purchase.
What is Extensive?
It's the marketing strategy I'd use if I wanted to send flyers directly to people's mailboxes?
What is Direct Mail?
What two colors would you need to involve if you wanted to make chartreuse?
What are green and yellow?
It's the type of marketing you'd do when you're trying to improve the public image of your company.
What is Institutional Marketing?
They're all prominent business investors alongside Mark Cuban on the hit show Shark Tank.
Who are Barbara Corcoran, Kevin O'Leary, Lori Greiner, Daymond John, and Robert Herjavec?
The three-word Marketing Function, of 7 total, that deals with collecting and analyzing consumer data.
What is Marketing Information Management?
The price for running a newspaper ad that is 8 inches long and 2 columns, where the column inch rate is $19 dollars.
What is $304?
Celebrity Guest Prompt from Mrs. Ray! This is the first year Mr. Cornwell started teaching at CHS.
What is 2011?