BUSINESSES & ENTREPRENEURSHIP
What is an entrepreneur?
A person who starts, owns, and operates a business.
What is product placement?
When a brand's product is shown or used in TV shows, movies, or video games as advertising.
What is a logo?
A symbol or design used by a company to identify its products or brand.
What is a trademark?
Legal protection for brand names, logos, and slogans.
Using sports events, teams, or athletes to promote products or services.
What is a sole proprietorship?
A business owned and operated by one person.
Name a movie you saw product placement?
Examples: Reese’s in E.T., Nike in Back to the Future, Pepsi in Transformers. Elf, American Idol
What is a slogan?
A short, catchy phrase used to promote a brand or product.
What is a copyright?
Legal protection for original creative works like books, songs, or videos.
Give an example of a sponsorship
Nike sponsoring LeBron James; Gatorade sponsoring the NFL.
Difference between a good and a service?
A good is a physical item (like shoes); a service is an action done for others (like haircuts).
Why do companies pay for product placement?
To subtly advertise and make their products appear cool or desirable in real-life situations.
Match the slogan: “Just Do It.”
Nike
What is a patent?
Legal protection for new inventions or processes.
What is the purpose of an endorsement deal?
To boost sales by having celebrities or athletes promote a brand
What is a business plan and why is it important?
A written plan outlining goals, strategies, and financials. It helps secure funding and keeps the business on track.
What is an endcap in retail marketing?
A display at the end of an aisle
When creating a logo for your company/business your logo should have no more than how many colors?
2
Why is protecting IP so important?
To stop others from stealing or copying a business’s original work or idea.
How do sports and entertainment influence marketing?
They attract large audiences and create emotional connections with fans and consumers.
Name and describe one risk and one reward of starting a business.
Risk – losing money; Reward – making a profit, being your own boss.
What is impulse buying?
Buys something without planning to
Explain how color, font, and emotion affect logo design.
Colors evoke emotions (e.g., red = energy); fonts suggest tone (e.g., bold = strong); emotion creates connection with the brand.
An example of a intellectual property infringement
Apple suing Samsung over smartphone design similarities; Disney protecting Mickey Mouse.
How is branding used in stadiums and events?
Through logos on uniforms, arena naming rights, banners, halftime commercials, and merchandise.