Branding
Visual Element of a Brand
Logo, Slogan, Color, Font
One purpose of social media marketing
Educate, Engage, Persuade, Entertain, or Inform
The “A” in AIDA stands for this.
What is Attention?
This pricing strategy sets prices like $7.99 to make items feel cheaper.
What is Odd-Even pricing?
4 P's of Marketing
Product, Place, Price, Promotion
Type of logo is composed of a brand's initials or letters.
Monogram logo
First step in a social media plan
Determine the goal
Loyalty programs and free samples are examples of this promotional method.
Sales Promotions
ROI stands for this and how do you calculate it
Return on Investment and
(Profit/Cost)x100
This factor of market segmentation includes age and gender
What is demographics?
Starbucks and Barnes & Noble working together is an example of this.
Co-Branding
This tool helps businesses stay organized, consistent, and track content.
Social media calendar
This unconventional promotional strategy often uses surprise or creative stunts in public.
Guerilla Marketing
This type of demand exists when price significantly affects buying behavior.
Elastic Demand
This pricing method offers several of the same item for one price, such as 3 for $5.
What is Multi-Unit Pricing?
Using an established brand name to introduce a new product is called this.
Brand Extension
These are the 4 C's of social media marketing.
What are Content, Consistency, Community, and Culture?
The difference between a Push Policy and a Pull Policy
Push - When a manufacturer promotes their products TO RETAILERS that sell its products.
PULL - When a manufacturer directs their promotions TOWARDS CONSUMERS to create consumer interest and demand.
This unethical pricing practice occurs when companies agree to set prices.
What is Price Fixing?
This is the point at which total revenue equals total cost, and the company makes no profit or loss.
What is Breakeven Point?
Element of an effective slogan
Short and Sweet
Simple
Positive
Unique
One benefit of social media is its ability to do this kind of communication as opposed to traditional marketing
Two Way Communication
The purpose of institutional promotion is this.
To create a positive image of the company
This pricing policy allows sellers to negotiate with buyers, often resulting in different prices for different customers.
What is Flexible Pricing?
This analysis helps companies analyze internal and external factors of a business
What is a SWOT analysis?