Branding
Which of the following is one example of a visual element of brand identity?
Logo, Slogan, Color, Font, Symbol
Five examples of a social media platform
Facebook, Instagram, Snapchat, Twitter (X), LinkedIn, TikTok, Youtube
What does the AIDA Model stand for and represent
Attention, Interest, Desire, and Action
It represents the goals of promotions.
Explain an unethical and illegal pricing practice
Price Fixing - agreement between competitors to set prices at a certain level
4 P's of Marketing
Product, Place, Price, Promotion
A brand’s initials or letters is an example of what type of logo
A Monogram Logo
First step of creating a social media plan
Determine the Goal
A promotional method that includes loyalty programs and free samples
Sales Promotions
McDonald's prices a Big Mac at $7.19 instead of a rounded number like $7.00 to seem like a better deal.
What is Odd-Even Pricing?
What is a SWOT Analysis and indicate which factors are internal and which factors are external?
Strength - Internal
Weakness - Internal
Opportunity - External
Threat - External
An element of an effective slogan
Short and Simple, Memorable, Catchy, Distinct, Creative
This tool helps keep social media marketers organized, consistent and track performance
Social Media Calendars
Creating a viral flash mob commercial is an example of which promotional strategy
Guerilla Marketing
The point at which Sales Revenue equals the costs and expenses of making and distributing a product.
What is Breakeven Point?
An example of a demographic characteristic
Age, Gender, Ethnicity, Generation, Income
What type of branding strategy uses an established brand name to launch a new product?
What is Brand Extension?
The 4 C’s of social media marketing
Content, Community, Consistency, Culture
Promotional method includes TV commercials and billboards
What is Advertising?
A company offers three subscription plans for streaming services: Basic for $8, Standard for $12, and Premium for $16.
Price Lining
An example of psychographic characteristic
Hobbies, Interests, Lifestyles, Personalities, Values, Attitudes, Activities
An example of Co-Branding
Starbucks in a Barnes & Nobles
McDonald's Minecraft Meal
A purpose of social media marketing
To educate, engage, persuade, entertain, and inspire
Explain the difference between the Push and Pull Strategy Concept
PUSH Policy: When a manufacturer promotes their products TO RETAILERS that sell its products.
PULL Policy:When a manufacturer directs their promotions TOWARDS CONSUMERS to create consumer interest and demand.
Formula for ROI
(Profit/Cost or Investment) x 100
The cost of eggs increases by 10%, but demand stays the same. Indicate the type of demand.
Inelastic