Marketing Communications
Anything that interferes with, distorts or slows down the transmission of information.
A type of marketing that's purpose is to get someone to buy something.
What is sales promotion?
Any tool or service that uses the internet to facilitate conversation.
What is social media?
A cost that changes.
What is a variable cost?
A low cost way to connect with a lot of people.
What is Advertising?
When brands make and put out their own content.
What is owned media?
A type of media created when people communicate about a company and share content related to it online.
What is earned media?
The process of finding out what's being said about a company or brand through online communication.
What is social media monitoring?
Having to spend less money for paying for something on time or early.
What is a cash discount?
Direct face-to-face communication between two or more people.
What is interpersonal communication?
The combination of advertising, public relations, sales promotion and social media used to reach a target market.
What is promotional mix?
Will accept channels.
What is advocacy advertising?
a business' web page that serves to provide an interactive journal.
What is a blog?
A tactic of maintaining existing prices.
What is status quo pricing?
A media schedule in which ads are run heavily every other month or every two weeks to achieve greater results during those times.
What is a flighted media schedule?
A tactic used to educate the public about a company's goals and objectives and determine the public's interest.
What is public relations?
The number of times an individual is exposed to a given message during a specific period.
What is frequency?
Online locations where people can post, read, rate or comment with an opinion.
What are review sites?
A company's sales in comparison to total sales for a specified industry.
What is market share?
Getting a product to appear in a movie, tv show or elsewhere to reinforce brand awareness or favorable attitudes.
What is product placement?
An acronym that is a classic model for reaching promotional goals and deals with the stages of consumer involvement.
What is AIDA?
(attention, interest, desire, action)
Making changes to a launched campaign based on consumer response.
What is the final stage in the social media plan?
Listen to customers.
What is the first step in a social media plan?
A situation in which consumer demand is sensitive to changes in price.
What is elastic demand?
Those who maintain a social media profile and and visit other sites.
Who are joiners?