Chapter 13
What is the definition of a retailer?
A business whose sales come primarily from retailing.
What is advertising that appears while consumers are browsing online, including display ads and search-related ads?
Online Advertising
What is exporting?
Entering foreign markets by selling goods produced in the company’s home country
What is socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs?
Sustainable marketing
What was the first Pixar movie?
Toy Story
What is: Two or more outlets that are commonly owned and controlled.
Corporate Chains
Which type of marketing is the digital version of word-of-mouth marketing?
Viral Marketing
What is a group of nations organized to work toward common goals in the regulation of international trade?
Economic community
What is an organized movement of citizens and government agencies designed to improve the right ad power of buyers in relation to sellers?
Consumerism
What year was the first iPhone released?
2007
What are the major types of retail organizations?
Corporate chain, Voluntary chain, retailer cooperative, franchise organization
What are online forums where people and companies post their thoughts and other content, usually related to narrowly defined topics.
Blogs
What is the definition of straight product extension?
Marketing a product in a foreign market without making any changes to the product.
What is a deficient product?
A product that has neither immediate appeal nor long-run benefits
How many Oscars has Meryl Streep been nominated for?
21
Name 2 types of agents.
Manufacturers, selling, purchasing
What is omni-channel retailing?
Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.
Looking at the whole-channel view, what are the two major links between the international seller and the final user or buyer.
Channels between nations and channels within nations
What is the definition of sense-of-mission marketing?
A company should define its mission in broad social terms rather than narrow product terms.
What is the national dish of Spain?
Paella
What are the 3 major groups wholesalers fall into?
Merchant wholesalers, brokers and agents, and manufacturers and retailers branches and offices
What are 5 out of the 6 traditional marketing methods?
Face-to-face selling, Direct-mail marketing, Catalog marketing, Telemarketing, Direct-response TV marketing, Kiosk marketing
What are the four types of joint ventures?
Licensing, contract manufacturing, management contracting, and joint ownership
What are the four classes of low long-run consumer benefit and low immediate satisfaction, to high long-run consumer benefit and high immediate satisfaction and the two in between
Low-low: Deficient products
Low-high: Pleasing products
High-low: Salutary products
High-high: Desirable products
What was Eleanor Roosevelt's maiden name?
Roosevelt