Business
Sole Owner
What is a proprietor?
All the products a company sells
What is the product mix?
Interactive point-of-purchase display that is actually a full service retail location
What is a kiosk?
Original way Roman citizens were advertised to
What are criers?
Developing a new product by altering an existing product
What is product modification?
Products owned by national manufacturers and retailed in multiple channels
What are National Brands?
Company structure that can sell stocks
What is a corporation?
Promotion used by businesses to create a favorable image
What is institutional promotion?
Color used to indicate natural and organic in visual communication
What is green?
Advertising Agency type that is the expert in creating messages and designs
What are creative boutiques?
When sales decrease or slow down; product has more competition and most target consumers already own the product
What is maturity?
Legal Authorization to allow another company to use its brand, brand mark, or trade character for a fee
What is brand licensing?
Earnings from a profitable stock investment
What are dividends?
Consumer promotion that requires sales representatives to generate and maintain contact
What is personal selling?
Colors opposite each other on the color wheel that create high contrast and action impulses
What are complementary colors?
Branding element that graphically represents a company
What is a brand mark?
Planning 16 new ice cream flavors to replace obsolete items in a line increases this in the mix
What is product depth?
Channel route used for goods to travel from the producer to industrial user
What is direct distribution?
The strategy of advertising used with un-proveable claims about the product
What is hyperbole and puffery?
Meeting used to determine your qualifications for a job
What is an interview?
Promotions that are designed to get support for a product that benefits a company (or its employees)
What are trade promotions?
Layout of a traditional print ad that follows a pattern similar to how we read
What is a Z layout?
The maximum number of font types to be used in an ad
What is two?
The most expensive part of the product life cycle
What is introduction?
Figurative routes used for goods to reach the customer
What are channels of distribution?
The visual feature of a company that represents its brand with human characteristics
What is Trade Character?
Low-cost giveaway items given to consumers
What are premiums?
Broadcast media type developed with specific accommodations for advertising
What is television?
The number one (most popular) social media network
What is YouTube?
The part of the life cycle when a product is modified, sold off or discontinued?
What is obsolescence?
Physical count of items taken without the aid of an invoice or packing list
What is blind inventory count?