products that the consumer does not seek out to buy.
What is unsought goods?
100
Offers products from category of merchandise or closely related products.
What is limited-line stores?
100
things that make the product different or better than the competitors.
What is features?
200
Readily identifiable product in its simplest form.
What is basic product?
200
A good that the consumers find so satisfying they will not consider buying anything else as a substitute.
What is specialty goods?
200
Offers products from several different categories.
What is mixed merchandise stores?
200
When the customer has choices between different features.
What is options?
300
When a business offers services, guarantees, information on effective use of the product.
What is extended product?
300
products that consumers believe are similar but have significant price differences.
What is price-based goods?
300
Very large stores that offer wide choices ofr products.
What is superstores?
300
Provides protection and security for the product until the consumer can use it.
What is packaging?
400
A product with features and options added to it.
What is enhanced product?
400
What every marketer should consider in any marketing campaign.
What is customer needs?
400
Stores located very close to their customers offering a limited line of products that consumers use regularly.
What is convenience stores?
400
Companies & organizations that purchase products for the operation of a business or the completion of a business activity.
What is business markets?
500
a group of similar products with slight variations in the marketing mix to satisfy different needs in a market.
What is product line?
500
Complete set of all products a business offers to its market.
What is assortments?
500
Large businesses located in an area where there are no other retail businesses close by and offering either a large variety of products or unique products.
What is stand-alone stores?
500
Clear, written description of the marketing strategies of a business and the way the business will operate to accomplish each strategy.