CRM
All of the activities a firm engages in to satisfy the needs and wants of its customers is referred to as this
What is Customer Service.
The value the firm derives from consumers' positive perception of its products is called this
What is brand equity.
An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as this.
What is corporate social responsibility.
The process of creating, communicating, and delivering value to customers and managing those relationships in ways that benefit the organization and its employees, customers, investors, and society as a whole.
What is marketing.
This movie currently sits at #5 in the all time highest grossing global movie.
What is Avengers Endgame.
The ability of a company to deliver a good or service by the time the customer expects to have it available for sale or consumption is referred to as this.
What is timeliness.
The process of broadening the use of an organization's current brand to include new products is called this.
What is brand extension.
The driving consideration across the four dimensions of corporate social responsibility.
What is stakeholder responsibility.
A concise affirmation of a firm's long-term purpose is known as this.
What is a mission statement.
In 2004 this company ran a series of unpopular commercials featuring a group of singing rats.
What is Quiznos.
The customer service objective that involves ensuring customers can depend on receiving a good or service within a stated lead time and that there will be no problems with the order.
What is reliability.
This occurs when new products take sales away from the firm's existing products rather than generating additional revenues.
What is cannibalization.
A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as this.
What is sustainability.
A technology that displaces an established technology and shakes up the industry, or a groundbreaking product that creates a completely new industry is referred to as this.
What is a disruptive technology.
This color is often associated with creativity, mystery, and royalty.
What is purple.
The mechanism that filters large amounts of information about many consumers' previous purchases that may be related in some way in order to predict consumer preferences is known as this.
What is collaborative filtering.
According to your text, men and women, typically between 18 and 49 years old, who reach a large number of potential consumers through social media are referred to as this.
What are Super Influencers.
A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called this.
What is consumerism.
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs is known as this.
What is consumer behavior.
This horse was disqualified from the 2019 Kentucky Derby after finishing in first place.
Who is Maximum Security.
A company that personalizes service by tailoring product information for individual customers in order to provide an exceptional, personalized shopping experience is practicing this.
What is clientelling.
The BrandAsset Valuator is based on these four dimensions.
What is differentiation, relevance, esteem, and knowledge
A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among non-marketing activities is referred to as this.
What is quasi-strategic greening.
The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is referred to as this.
What is market segmentation.
This company recently announced an ad campaign for "clown free birthdays".
Who is Burger King.