Foodservice
The physical elements in an operation’s design that appeal to customers’ emotions.
What is Atmospherics?
The positive, neutral, or negative feelings about the value received from a product.
What is customer satisfaction?
Percentage of industry sales for a product.
What is market share?
An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
What is Marketing?
A statement of what is to be accomplished through marketing activities.
What is a marketing obective?
The name, term, design, symbol, or feature that identifies one seller’s good or service as different from another’s.
What is a Brand
The population characteristics that might influence product selection, such as age, gender, race, ethnicity, income, education, occupation, family size, family life cycle, religion, social class, and price sensitivity.
What is demographic variables?
Inability of services to be seen, touched, tasted, smelled, or possessed before buying.
What are Intangibility of services?
Combination of product, price, place, and promotion to satisfy target market.
What is marketing mix?
Written document or blueprint governing an organization’s marketing activities.
What is a marketing plan?
The value of a brand.
What is brand equity?
Include climate, terrain, natural resources, population density, and subcultural values that influence customers’ product needs.
What are geographic variabless?
Division of total market into groups of customers who have similar needs, wants, values, and buying behavior.
What is market segmentation?
Marketing to the single customer, the smallest niche.
What is micromarketing?
Services cannot be stored for future sale.
What is perishability of services?
The repeated customer purchase of a specific brand.
What is brand loyalty?
Variation and lack of uniformity in the performance by different service employees.
What is the Heterogeneity of service?
The function that links the consumer, customer, and public to the marketer through information that is used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
What is marketing research?
Use of communication to inform and influence consumers.
hint: one of the 4 P's
What is promotion?
Identification of marketing opportunities and challenges.
What is situation analysis?
What is the frequency with which a customer consistently purchases a specific brand.
What is customer loyalty?
Inability to separate production and service.
What is Inseparability?
The selection and analysis of a group of people, identified as a target market, which the organization wants to reach; includes the creation and maintenance of an appropriate marketing mix that will satisfy those people.
What is marketing strategy?
Focuses on identifying the Strengths, Weaknesses, Opportunities, and Threats to an organization.
What is SWOT analysis?
A separate component of the organization and has a specific market focus and a manager with responsibility for placing all functions into a strategy.
What is a strategic business unit (SBU)