Go To Market Starategy
An activity such as hairstyling or carwashing, performed for others in the context of offering from a business
What is a service?
This color appears in over half of all logos any usually represents intelligence, trustworthiness and stability
What is blue?
Any media asset or property that a company owns, controls, and utilizes to reach their target market(s)
What is owned media?
Customer reviews on Yelp are an example of which type of media
What is earned media?
Costs that do not vary based on the number of goods you produced
What are fixed costs?
This social media platform is best for B2B content marketing
What is LinkedIn?
The buying and selling of goods or services using the Internet?
What is e-commerce?
The set of characteristics associated with a typical user of a brand
What is user imagery?
The number of times Instagram users interact (likes, mentions, replies) with a post
What are engagements?
Images, videos, reviews, testimonials, or blog posts, that is created by individuals rather than a brand or company.
What is user generated content?
Customers pays a recurring payment on a monthly basis (or another specified timeframe) for access to a service or product.
What is a subscription model?
Magazine articles written about a company are an example of what type of media?
What is earned media?
A company's use of television commercials is a form of what type of media
What is paid media?
How a company wants consumers to perceive their brand
What is brand identity?
Fastest-growing social-media network of all time
What is Tik-Tok?
An official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement
What is a press release?
A revenue model common in e-commerce platforms and payment processing services such as Eventbrite, PayPal, and Uber
What is a transaction fee model?
SMS marketing refers to sending communication to consumers through what type of device
What are (cell) phones?
A set of unique features of a company and its products that are perceived by the target market as significant and or superior to the competition.
What is competitive advantage?
Anything which is deep seated in customer's mind about the brand
What is a brand association?
Highly detailed, technical, data-driven documents used to provide recommendations to industry professionals and decision makers for addressing challenges or trends
What are whitepapers?
Ads appear in search engine results based on keywords, set by company
What is paid search?
Adjusting prices based on demand, time of day, or other factors.
What is dynamic pricing?
All the costs spent on acquiring new customers (marketing expenses) by the number of new clients acquired in a specific time frame.
What is cost of customer acquisition?
The process for selling products or services directly to families and households.
What is B2C selling?
What it feels like to use the product and also usually correspond to the product-related attributes
What are experiential benefits?
People are nearly this many times more likely to open a promotional text message versus an email
What is five?
Visitors that land on your website from unpaid sources, aka essentially free traffic.
What is organic traffic?
Setting prices a few dollars or cents under an even number
What is odd-even pricing?
The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
What is search engine optimization?