Paid Media
A company's use of television commercials is a form of what type of media
What is paid media?
Customer reviews on Yelp are an example of which type of media
What is earned media?
The number of times an ad is displayed
What are impressions?
Any media asset or property that a company owns, controls, and utilizes to reach their target market(s)
What is owned media?
Costs that do not vary based on the number of goods you produced
What are fixed costs?
This social media platform is best for B2B content marketing
What is LinkedIn?
Marketing activities that use offline media channels to reach an audience, such as TV, radio, print, and billboards
What is traditional advertising?
Images, videos, reviews, testimonials, or blog posts, that is created by individuals rather than a brand or company.
What is user generated content?
The number of unique people (generally identified by cookies) that were reached by your ad.
What is reach?
The number of times Instagram users interact (likes, mentions, replies) with a post
What are engagements?
Customers pays a recurring payment on a monthly basis (or another specified timeframe) for access to a service or product.
What is a subscription model?
Magazine articles written about a company are an example of what type of media?
What is earned media?
Ads appear in search engine results based on keywords, set by company
What is paid search?
An official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement
What is a press release?
The number of Clicks generated per impression of a banner ad
What is click through rate?
Fastest-growing social-media network of all time
What is Tik-Tok?
A revenue model common in e-commerce platforms and payment processing services such as Eventbrite, PayPal, and Uber
What is a transaction fee model?
SMS marketing refers to sending communication to consumers through what type of device
What are (cell) phones?
Influencers that have between 1K-10K Followers
What are nano-influencers?
Visitors that land on your website from unpaid sources, aka essentially free traffic.
What is organic traffic?
This email campaign metric can indicate an engaging or effective subject line
What is open rate?
Highly detailed, technical, data-driven documents used to provide recommendations to industry professionals and decision makers for addressing challenges or trends
What are whitepapers?
Adjusting prices based on demand, time of day, or other factors.
What is dynamic pricing?
All the costs spent on acquiring new customers (marketing expenses) by the number of new clients acquired in a specific time frame.
What is cost of customer acquisition?
Google’s free tool that allows you to discover how many people per month are searching for particular words,
What is Google Keyword Planner?
The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
What is search engine optimization?
The frequency with which people search for a brand name or related keywords on search engines
What is brand search volume?
People are nearly this many times more likely to open a promotional text message versus an email
What is five?
Setting prices a few dollars or cents under an even number
What is odd-even pricing?
The percentage of website (online store) visitors who purchased something in a given period of time
What is conversion rate?