direct means it goes directly from producer, retailer, an the consumer.
What is the difference between direct and indirect distribution.
100
rational motives( comfort, quality, econom of use, durability, and price)
- definition- customer reasons for buying based on logical thinking and decision-making.
What is rational motives?
100
demand oriented pricing- the customer's percieved value of the item
What is demand oriented pricing?
100
social greeting
What is the type of greeting "good morning"?
200
requires the reciever to write the merchandise description, count the quantities recieved, and list them on a blank form.
- most accurate method
What is blind check and is it the most accurate method?
200
1-its for prom
2-its for a special occasion
3-you have to or i will not be pretty as other
prom dress: indicate whether its rational or emotional motive and also list three buying motives.
service greeting
ex: do you need help with that?
social greeting
ex: good afternoon, its sunny today?
merchandise greeting
ex:that dress have just arrived with a blazer.
provide an example of each type of greeting.
300
-Trucks- reduces packaging cost, equipment breaks downs
-Rail- low costs
-weather not a problem
- lack of flexibility
- limited station stops
-water- low costs
-slow off-loading bad weather
-pipelines- depenadable
- high cost to construct
-air transportation- speed reduces storage costs
- high-costs, bad weather
Identify advantages and disadvantages for each mode of transportation.
300
1-it looks styling
2-it looks good on me
3-everybody is wearing it
baseball hat: indicate whether its rational or emotional motive and also list three buying motives.
300
- price above the competition (high quality)
- price below the competition (low quality high value)
- price in line with the competition (going-rate pricing)
What is the three methods to use competition oriented pricing?
300
a video camera
What the feature is of a cell phone?
400
Channel of distribution- industrial products
-channel A (direct distribution)- consumer products
-producer->retailer-> consumer
-channel B (indirect distribution)
-channel C (indirect distribution)
-channel D (indirect distribution)
-channel E (indirect distribution)
- producer-> agent -> retailer-> consumer
be familiar with each type of channel of distribution.
400
1-it will look good on my hand
2-its pretty
3-its worth your money
one carat diamond ring: indicate whether its rational or emotional motive and also list three buying motives.
400
-skimming
-penetration
What is in the introduction phase?
400
you should present 7 steps but only a certain amount at a time.
When presenting merchandise to consumers how many choices should you present at a time?
500
phyiscal inventory- stock is usually in spected or counted to determine the quantity on hand
perputual inventory- that tracks the number of items in inventory on a constant basis.
identify the difference between a physical and perputual inventory system.
identify at least two emotional purchases you have made in the past month.
500
-one price policy is all customers are changed the same prices, quoted to themby means of signs and price tags without deviations.
-flexible price policy is customers pay different prices for the same type or amount of merchandise.
What is one price policy and flexible price policy?