Marketing Function

One little piggy went to the...

100

Personal Factors are individual characteristics and traits such as:

• culture, social class, family, and reference groups.
• motivation, age, attitudes, and reference groups.
• motivation, learning, socialization, attitudes, and beliefs.
• age, life stage, economic situation, and personality.

What is age, life stage, economic situation, and personality?

200

A statement that summarizes why a consumer should buy a product or use a service is an example of:

• A customer value proposition.
• An organization’s sales objective.
• A company marketing strategy.
• An organization’s value proposition.

What is an organization's value proposition? 

300

The marketing activity that deepens relationships and expands the reach of and reliance on what you offer belongs to which of the following relationship stages?

• Providing a Satisfying Experience Relationship Stage.
• Meeting and Getting Acquainted Relationship Stage.
• Ending the Relationship Stage.
• Sustain a Committed Relationship Stage.

What is sustain a committed relationship stage?

400

Which of the following statements is CORRECT?

• Marketing research can be costly and unnecessary.
• Only large corporations with lots of extra revenue should to do market research.
• Objective information and research can inform everyone about the issues in question and help the organization come to agreement about the path forward.
• There are only certain aspects of marketing that rely on information and research.

What is objective information and research can inform everyone about the issues in question and help the organization come to agreement about the path forward?

500

How is the marketing concept different from the sales concept?

• The marketing concept seeks to fully understand the market environment utilizing print, electronic and social media. The sales concept seeks to increase sales but enabling salespeople to learn about the customer and what the customer considers value.
• The marketing concept seeks to create strong marketing materials that are cohesive and coordinated throughout the organization to support each product and service. The sales concept seeks to capitalize on the company’s ability to innovate and create a compelling product that will be easier to sell to customers.
• The marketing concept seeks to fully understand the customer and then use that knowledge to make marketing, product and even strategy decisions.The sales concept seeks create incentives and promote sales regardless of what the customer may actually value.
• The marketing concept focuses on designing an engaging brand image. The sales concept focuses on nurturing customers through the sales pipeline.

What is the marketing concept seeks to fully understand the customer and then use that knowledge to make marketing, product and even strategy decisions.The sales concept seeks create incentives and promote sales regardless of what the customer may actually value?

Market

100

As a marketing professional, your main role would be to:

• create advertisements and maintain a professional image for the company.
• communicate company messages to customers.
• maintain the company’s online presence.
• identify, satisfy, and retain customers.

What is identify, satisfy, and retain customers?

200

Marketing is a set of activities related to creating, communicating, delivering, and exchanging ________ that have ________ for others.

• services, importance.
• value, importance.
• messages, information.
• offerings, value.

What is offerings, value?

300

The marketing planning process flowchart starts with:

• corporate mission.
• product design.
• buyer personas.
• target market.

What is corporate mission?

400

In 2010, the management consultancy McKinsey published research about the difference between organizations that produced top-performing products and those that produced under-performing products. The use of ________was a striking differentiator

• target marketing.
• marketing segmentation.
• marketing research.
• retargeting.

What is marketing research?

500

Don’s Fashions is noticing a downward trend in sales. The company has been reaching out using social media to connect with customers which they define as “fashion forward consumers between the ages of 15-30.” However, lately it seems that very few people are responding to the social media promotions. How could Don’s Fashions check to see if they are reaching out to the best potential customers who would likely purchase their products?

• Don’s Fashions could design a better website with more graphics that would appeal to their target market.
• Don’s Fashions can try using a different social media site to reach customers.
• Don’s Fashions could double their investment in email marketing.
• Don’s Fashions could conduct market research to validate their target market.

What is Don’s Fashions could conduct market research to validate their target market?

Stayed home

100

The ________ concept focuses on understanding, creating, delivering, and communicating value to target customers.

• product.
• sales.
• service.
• marketing.

What is marketing?

200

The typical consumer buying process include which of the following steps?

• Need recognition, information search, evaluation, purchase, post-purchase evaluation.
• Environmental scanning, need recognition, research, purchase, post-purchase evaluation.
• Information search, need recognition, evaluation, purchase, post-purchase evaluation.
• Information search, need recognition, benefit alignment, selection, post-purchase evaluation.

What is need recognition, information search, evaluation, purchase, post-purchase evaluation?

300

Which of the following statements is TRUE?

• Corporate strategy is completely separate from marketing strategy.
• Corporate strategy is defined by marketing strategy.
• The centerpiece of the marketing strategy is product innovation.
• The centerpiece of the marketing strategy is the target customer.

What is the centerpiece of the marketing strategy is the target customer?

400

Using the 4 Cs, we consider the communication methods a company might use to reach the customer. “Communication” in the Four Cs model is similar to ________using the Four Ps.

• Promotion.
• Product.
• Place.
• Price.

What is promotion?

500

Some examples of “Price” include:

• An e-mail message showing the sale prices for the week at the local grocery store. Apples are on sale!
• It cost the company $10 to acquire a picture frame and the company then sells the frame to the end consumer for $15 ensuring a fair value in the transaction.
• Social media ads promoting weekly specials.
• An advertisement placed in the local paper advertising a buy one get one free sale.

What is it cost the company $10 to acquire a picture frame and the company then sells the frame to the end consumer for $15 ensuring a fair value in the transaction?

Had Roast Beef

100

Social Factors pertain to the influence of:

• learning, economic situation, socialization, and life stage.
• motivation, learning, socialization, attitudes, and beliefs.
• culture, social class, family, and reference groups.
• age, life stage, economic situation, and personality.

What is culture, social class, family, and reference groups?

200

Which of the following is NOT part of the buying process:

• need recognition.
• evaluation.
• generational adaptation.
• decision regret.

What is generational adaptation?

300

In the marketing research process, which of the following specifies who will conduct the research activities, including data collection, analysis, interpretation, and reporting on results.

• Advertising plan.
• Marketing plan.
• Research plan.
• Business plan.

What is reserach plan?

400

Using the 4 Cs, we consider where a company may decide to offer the product or service to customers. Whether online or in a physical store location, the goal is to make the product or service convenient for the customer. “Convenience” in the Four Cs model is similar to ________ using the Four P’s.

• Price.
• Product.
• Place.
• Promotion.

What is place?

500

The development of an approach to the problem is a step that focuses on formulating research objectives, questions, and frameworks. This step influences the research design during which part of the process?

• data analysis.
• industry analysis.
• the marketing research process.
• problem definition.

What is the marketing research process?

Had none

100

Psychological Factors relate to the consumer’s:

• economic situation, culture, and family.
• age, life stage, economic situation, and personality.
• motivation, learning, socialization, attitudes, and beliefs.
• culture, social class, family, and reference groups.

What is motivation, learning, socialization, attitudes, and beliefs?

200

________ is the important first step in any marketing research project.

• Research design formulation.
• Identifying buyer personas.
• Problem definition.
• Development of an approach to the problem.

What is problem definition?

300

________ is the last step in any marketing research project.

• Research design formulation.
• Taking action.
• Setting up measuring criteria.
• Development of an approach to the problem.

What is taking action?

400

Using the 4 Cs, we consider a variety of costs associated with the purchase of a product. Cost in the Four Cs model is similar to ________using the Four Ps.

• Promotion.
• Place.
• Price.
• Product.

What is price?

500

A company carefully defines its target market. Now the company will be able to focus on people with a preexisting need or interest in what it offers. Therefore resulting in higher sales and less wasted time and effort on potential customers that are not interested in what the company has to offer. This is an example of:

• Why it is important for companies to develop their value proposition.
• Why the marketing strategy defines the target market for a company.
• Why a company would seek to define its target market as a component in creating the company's marketing strategy.
• Why carefully choosing customers is important when engaging in product development.

What is why a company would seek to define its target market as a component in creating the company's marketing strategy?