Marketing Information Management
The activity we did to learn about marketing information management.
What is a scavenger hunt?
The two types of products.
What are goods and services?
The definition of selling.
What is trying to persuade a customer to make a purchase?
The definition of promotion.
What is communication to customers about an offering?
The element of the promotional mix which channel management controls.
What is place?
Common ways for companies to collect information on their customers.
What are surveys, rewards programs, etc.
The number of phases of product/ service management.
What is 3?
The number of steps in the selling process.
What is 7?
The number of pricing strategies.
What is 10?
The definition of financing.
What is how you will get money to fund/ start your business?
How companies collect information on social media.
What is tracking time on posts, time on apps, apps used, etc.
The definition for supply.
What is how much a company has of something?
The definition of upselling.
What is when someone encourages the buyer to add to their sale, upgrade, etc.?
2 of the pricing strategies we discussed.
What is
- Demand based, psychological, competition oriented, penetration, cost plus, marginal cost, target roi, experience curve, price skimming, bundle?
The television show where businesses seek financing.
What is shark tank?
The number of steps in the marketing information management process.
What is 5?
The definition for demand.
What is how much a customer wants to have something?
The first step in the selling process.
What is prospecting?
The element of the promotional mix associated with pricing and promotion.
What is price and promotion?
What is it increases?
3 steps of the marketing information management process.
What is compile, organize, store, analyze, report?
When a product stops performing well, this happens.
The last step in the selling process.
What is follow up?
What is PDAPS?
The 4 members of a channel.
What is consumer, retailer, wholesaler, producer.