Social Media
Online Marketing
Digital Terms
Abbreviations
What Is?
100

A symbol or Smiley Face used to show emotion

What is an emoticon/emoji

100

Email Stands For?

What is Electronic Mail

100

Making a website or web page rank high in online search results

What is Search Engine Optimization 

100

LP

What is Landing Page

100

Someone who comments negatively on someone's post, comment, etc to get a reaction

What is a troll

200

A place where you can share statuses pictures videos etc, with friends or the world? Facebook, Instagram, & twitter are just some examples

What are Social Networks

200

The amount of people who visit a website

What is Traffic

200

A tool used to create and modify digital content

What is Content Management System

200

CTA

What is Call To Action?

200

A fake website or email that poses as if its real in order to steal personal information.

What is Phising/Hoax

300

It is the largest Social Media site in the world

What is facebook

300

The percentage of website visitors who leave a website quickly without really looking at it 

What is bounce rate

300

Using other people or organizations to bring in customers via ads or  content on their website

What is Affiliate Marketing

300

SEO

What is Search Engine Optimization

300

A visual symbol that represents a business its brands or its products

What is a Logo

400

Known for its 140 Character Limit

What is Twitter

400

Unwanted Emails or Websites

What is Spam

400

Refers to the use of an exclusive name, symbol or design to identify a specific product or organization. It differentiates a product from similar ones offered by rival firms.

What is Branding

400

UGC

What is User-Generated Content

400

The most popular site to watch videos?

What is Youtube

500

The Creator of Facebook

Who is Mark Zuckerberg

500

Eloqua, Marketo, Act-on, MailChimp etc

What is Marketing Automation or Email Platforms

500

Example: Adwords, Bing Words

What is Search Engine Marketing or Pay Per Click

500

API

What is Application Programming interface

500
The spreading of marketing messages of a firm and the quality of its products or customer service. The most cost effective form of promotion.
What is Word of mouth?
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