Course Basics
This is the class title listed on the syllabus.
What is Marketing I?
This group of product, price, place, and promotion decisions is called the marketing ____.
What is the marketing mix?
Students place personal electronic devices in this location at the start of class.
What is the designated wall pouch?
Students must know their school email address and this login information.
What is their password?
Students will conduct both market analysis and this four-part analysis of strengths, weaknesses, opportunities, and threats.
What is a SWOT analysis?
This teacher leads the course.
Who is Mrs. Renée Murray?
This term describes the specific group of customers a business wants to reach.
What is a target market?
The first cell phone offense results in this consequence.
What is a warning?
Students are expected to use these two digital platforms.
What are Microsoft Teams and iCEV?
Students will create materials designed to advertise or communicate about products and services.
What are promotional materials?
The class meets in this room.
What is Room 1075?
Dividing a broad market into smaller groups with similar needs is called market ____.
What is segmentation?
Students may not use the restroom during these portions of class.
What are the first and last ten minutes?
Summative assessments count for this percentage of the grade.
What is 70%?
Students will practice these techniques used to persuade and assist customers.
What are sales techniques?
Classes are held Monday through Friday during this time.
What is 9:25 AM to 10:10 AM?
The study of why customers make buying decisions is called consumer ____.
What is behavior?
Properly citing sources and giving credit to others demonstrates this principle.
What is academic integrity?
Formative assessments and exams are each worth this percentage.
What is 15%?
Students will create and present this complete strategic document by the end of the course.
What is a marketing plan?
This app is also used for communication with families.
What is Parent Square?
This process gathers information to help businesses make better marketing decisions.
What is marketing research?
This mindset means treating setbacks as opportunities for learning and development.
What is a growth mindset?
A score from 90 to 100 earns this letter grade and performance level.
What is an A - Level 4, Exceeded Expectations?
Name three additional course areas emphasized besides marketing concepts.
What are any three of: marketing ethics, customer service, project management, employability skills, or marketing careers?