Product
Promotion
Price
Place
Miscellaneous
100

This is the market orientation where a company is focused on fulfilling its customer's wants and needs

Market Orientation

100

This is the term for every tool that we use in regards to spreading information about our product

Promotional mix

100

It was the name of the theme park we all worked in during our pricing game.

WallyWorld

100

An indirect channel goes through other middlemen before arriving at its final destination. A direct distribution channel goes from the supplier to here.

The customer

100

It's Mr. Blevins alma mater

N.C. State University

200

This is the name of the entire map of a company's offerings

Product mix

200

It's the average length of radio advertisement in the United States

30 seconds

200

The Sherman Act made these groups of companies that collude together to raise prices illegal in 1890

Trusts

200

The least intensive of all distribution intensities

Exclusive

200
Paramount and Discovery are attempting to have one right now... the fusion of two or more companies to make one

Merger

300
A company that has many lines is considered to be growing by width... but a company that is adding many products into the same line is growing this way

Depth

300

The use of an oral presentation in order to sell a product is classified by this name

Personal selling

300

Pricing specifically to declare your place in the market is this pricing strategy.

Pricing at competition

300
In your market simulation, what product were you selling in the distribution unit?

Blue jeans

300

You will have the opportunity to score this many points on your exam just by knowing terms and academic stuff

40 points

400

Where you are placing your product in relationship to your competition is called this. 

Positioning

400

This is the term for a person or group of people that represent a potential product purchaser

Prospect

400
For companies wanting to immediately gain market share, even if it means a loss of profit, this price point is what they charge
Penetration Price
400

A person or entity that buys a product and uses it for its intended purpose is called this.

Ultimate Consumer

400

C.R.M. what does it stand for?

Customer Relationship Manager

500

Creating another offering that is a more blue-collar, everyday item is called this

Trading down

500

This is the advertising strategy where a company is illustrating the need for its specific offering to fill the needs of the market

Secondary Product Promotion

500

This pricing theory says that there are too many factors to assume the purchasing patterns of the marketplace

Irrational Man Theory

500

It's the term that encompasses all retailers, wholesalers and other people between the supplier and the customer... but don't say middlemen.

Intermediaries

500

On this day in 1995, Mr. Blevins was born

March 3

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