Pricing & Costs
This is the price you pay to make or buy a product to resell.
wholesale cost
Goods and materials a business keeps on hand to sell or use.
What is inventory
Games that promote brands through interactive play
advergaming
The phase where you gather details about your customer’s needs.
Determining needs
2016 Number 1 Overall Pick
Jared Goff
Pricing based on production cost plus markup.
cost-based pricing
The process of getting a product to the customer
distribution
McDonald’s and Coca-Cola use this technique in their mobile games.
advergaming
The part where you match a product to a customer’s needs
presentation
WR with the most total yards last year
Ceedee Lamb
The point at which total revenue equals total cost.
breakeven point
A method of getting products directly to consumers.
direct channel
This is the main ride or experience that draws visitors.
anchor attraction
This is the step where the customer agrees to buy
closing the sale
Last RB to eclipse 2000 yards
These costs stay the same regardless of how much you produce.
fixed cost
A method of getting products to consumers using intermediaries.
indirect channel
Theme parks use this to shape design, marketing, and experiences.
theme
This step involves handling questions or concerns
overcoming objections
Record Holder for most yards in a season
Cooper Kupp
Costs that change depending on how much you produce or sell.
variable cost
You use this type of pricing strategy when calculating profit margins.
cost-based pricing
Designing layout and story to reflect the park’s brand.
using the theme to your advantage
These two stages give the most information about the customer
Preapproach and Determining needs
All time leader in passing yards
Tom Brady