Marketing and the Marketing Process
Customer Driven Marketing
Understand the Marketplace
Products and Prices
This and That
100
The set of actual and potential buyers of a product.
What is a market?
100
The process of dividing a market into groups of buyers iwth different needs.
What is market segmentation.
100
The actors and forces outside marketing that affect the ability to do it successfully.
What is the marketing environment?
100
Anything that can be offered to a market that might satisfy a want or a need.
What is a product?
100
The total marketing communication mix.
What is the promotion mix?
200
The art and science of choosing target markets and building profitable relationships with them.
What is marketing management?
200
Evaluating each market's segment's attractiveness and selecting one or more to enter.
What is market targeting?
200
Actors close to the company that affect its ability to serve its customers.
What is the microenvironment?
200
Two ways that a company can obtain new products.
What is product development and acquisition.
200
The most expensive promotion tool.
What is personal selling?
300
A set of benefits the company promises to deliver.
What is a value proposition?
300
The place the product occupies in the consumer's mind relative to competitor's products.
What is product position?
300
The type of public that includes workers, managers and the board of directors.
What is internal public?
300
The only element in the marketing mix that produces revenue.
What is price?
300
One of the two goals of direct marketing.
What is an immediate response or a lasting customer relationship.
400
The set of tools used to implement the marketing strategy.
What is the marketing mix?
400
One of two major movements to keep businesses in line.
What is consumerism or environmentalism.
400
Systematic design, collection and analysis of data relevant to a market situation.
What is marketing research?
400
Pricing that uses buyer perceptions of determine what a product is worth.
What is value-based pricing?
400
Adding new channels in multi channel system will decrease this.
What is control over the system?
500
The department that carries the primary responsibility for achieving profitable growth.
What is the marketing department?
500
A type of marketing that seeks to preserve or enhance the ability of future generations to meet their needs.
What is sustainable marketing?
500
The first step in the marketing research process.
What is Defining the problem and research objectives?
500
Setting a high price on a new product.
What is market skimming?
500
The promotion tool that includes building up a positive corporate image and handling unfavorable stories and events?
What is public relations?
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