Important?
Returns from store vs online
Returns online are double
What percent of rebates are never cashed
50%
What is sell liquidating premium
The customer wins a free shirt, but they have to pay for shipping of $10. company still profits
What is the long tail of retailing
Selling a lot of niche products can be more profitable than selling a few larger selling products. Amazon has a warehouse of niche books
What is Kaizen
What is a LBO (Leverage Buyout option)
A smaller company buys a larger company with debt planning to make profitable tweaks. HENRY B TIPPIE!
Pratos principle
20% of your customers account for 80% of sales. 80 20 rule
Lewins Equation
Behavior is a function of people and their environment
everything is marketing marketing is everything
Regis McKenna
Unique Selling Proposition
Rosser Reeves: Ford- Built Ford Tough