vocabulary
What does Persuasion mean?
Convincing people to buy something
What is a slogan?
a catchy phrase ot statement often used to sell a service
Why are logos important in marketing?
they establish a visual identity, build brand recognition, and differentiate a company from competitors
What does Medium mean?
A type of channel or communication system.
What is Repetition?
Repetition is when the name of a product is repeated many times
Why are jingles important?
create lasting brand recognition and emotional connections, making products more memorable and noticeable to consumers
What does Mass Media mean?
Mass media are channels of communication, such as TV, radio
Expert Opinion
Experts approve this product, so you should use it
Why is marketing important?
it informs customers about products and services, builds brand awareness, and drives sales and long-term growth
What does Target Market mean?
a specific group of consumers most likely to be interested in and purchase a company's products or services
What is Appeals to Emotion?
A person is made to have strong feelings about a situation or product
Why is target marketing important?
it helps businesses focus their resources on the customers most likely to buy, leading to more effective campaigns
What does Demographics mean?
data relating to the population and particular groups within
What is Bandwagon?
A statement suggesting that everyone is using a specific product, so you should too
Why is place important?
allows for targeted reach by placing ads in relevant locations, creates contextually relevant and memorable ads