-Graphics
Target market/segmentation based on gender, origin, religion, socioeconomic status?
What is Demographic
Where a product is sold.
What is place?
Target Market/Segmentation based on where the consumers are located
What is Geographic
How much a product is sold for.
What is price?
Target Market/Segmentation based on the consumers' lifestyle
What is Psychographic
What is promotion?
Target Market/Segmentation based on the rate of use, benefits derived loyalty response, occasion response
What is Behavioral
The most important of the 4 P's.
Product
Give an example of Demographic Segmentation
What is Gender, Origin, Religion, Socioeconomic status
Cheryll is thinking about starting the market planning process. Which of the 4 P's should she consider first?
What is product?