Logos and Brands
This brand's logo is a bitten apple.
Apple
Elon Musk is known for this electric car company
Tesla
"Just Do It"
Nike
A catchy phrase used to sell a product (e.g. "Just Do It")
Slogan or Tagline
A business wants to sell sunglasses in two different places:
Canada in December, or Thailand in June
Which is smarter, and why?
Thailand in June - Summer
And who wears sunglasses in winter?
This brand's mascot is a clown with red hair.
McDonald's
"Side hustle" is another word for this type of job.
Part-time/small business on the side
"Finger-lickin' good"
KFC
The type of marketing that happens when customers tell their friends or family about a product.
Word-of-mouth
You invent glasses for dogs. Who are you marketing to?
Don't get tricked! The dog owners.
This brand's logo looks like a jumping cat.
Puma
An entrepreneur is someone who does this
Starts a business
"Melts in your mouth, not in your hand"
M&Ms
The group of people most likely to buy your product is called...
Target Market
Why might a business choose a location in a shopping mall instead of a quiet street?
More foot traffic/visibility
This toy company's logo is bright red and yellow, with four letters.
LEGO
This entrepreneur founded Amazon in his garage in 1994
Jeff Bezos
Apple
Buying 1 and getting 1 free is an example of...
Hint: This is one of the Ps of Marketing
Promotion
A company once made millions selling "Pet Rocks." What was the product actually?
Just rocks.. in a box..
(Marketed cleverly)This car brand's logo has four interlocking rings.
Audi
What is one key difference between an invention and an innovation?
Invention = creation of new things
Innovation = improving or adding value to an existing thing
"Because you're worth it"
L'Oreal
Why do some products come in limited editions
Create scarcity/higher demand
How much did Meta (Facebook) agree to pay to settle a class-action lawsuit regarding data privacy?
Note: not including the $5 billion penalty to the FTC and the $8 billion lawsuit filed by their investors.
Answer in 10 millions
$725 million
You get the point if you answer between $700-$750 million!