Marketing basics
Marketing environment
Marketing Strategy
Products
Products
100
The kind of utility that satisfies wants by converting inputs into a finished product is called:
Form Utility
100
The type of market segmentation based on consumer attitudes, interests, values and lifestyles is called:
Psychographic segmentation
100
When companies actively promote the ecological benefits of their products, they are said to be employing:
Green marketing
100
Products that do not offer consumer services are called:
Pure goods
100
Purchasing the right to use another company's brand name or symbol is called:
Licensing
200
The era that believed that consumer satisfaction is the central focus of business is called:
The Marketing era
200
The marketing mix consists of the four P's. These are:
Product, Pricing, Promotion, Placement
200
Telephone and on-line questionnaires, door-to-door interviews are examples of what kind of research?
Survey research
200
Products that can be purchased from many different sources such as vending machines, grocery stores and other stores are known as:
Convenience goods
200
The rate at which products are adopted in the market place is known as:
Diffusion
300
The type of market segmentation that breaks down the population by age, income, ethnicity and gender is called:
Demographic segmentation
300
The percentage of the marketplace that each firm controls is called its
Market share
300
Creating products tailored for individual consumers on a mass basis is known as:
Mass customization
300
A group of products offered by a firm that are closely related to each other is known as:
A product line
300
When established brands from different companies join forces in an effort to market the same product, the arrangement is called:
Cobranding
400
The marketing view of the relationship era is that it is much less expensive to keep existing customers than it is to:
Develop new customers
400
The way people act when buying products to use to produce other products is called:
Business buyer behavior
400
The current era of business is known as:
Relationship era
400
A product life cycle has four stages. These are known as:
Introduction, Growth, Maturity and Decline
400
A product is considered to have three product layers. They are:
core benefit, actual product and augmented product.
500
The group of consumers most likely to purchase an organization's goods and service is called the:
Target market
500
The part of business that involves gathering, interpreting and applying information to uncover opportunities is called:
Market research
500
Business professionals now realize that actual value is less important than what kind of value?
What is Perceived value
500
A product in the growth stage is experiencing periods of:
Rising sales and profits
500
In the evolution of marketing, four distinct eras have been identified. They are:
Production era, Selling era, Marketing era, Relationship era
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