Basics of marketing
Marketing is...
Products- goods and services
What is purchasing?
When you buy a product.
What is form utility?
making or producing things
1 reason?
to understand business
An _____ takes place every time something is sold in the marketplace.
exchange
What are goods?
Material items you can touch.
What is pricing?
How much something costs.
what is place utility?
The product’s usefulness is increased because of its location.
2 reason?
to learn interpersonal skills
Products are goods and ____.
Services
What are services?
A series of tasks performed for a customer.
What is product planning?
planning products to make or modify.
what is time utility?
Making a product available at the right time of year or a convenient time of day.
3 reason?
to perfect communication skills.
Goods are materials you can _______.
Touch
What is the summary of marketing?
Telling people why you have what they need and listening to what they care about.
Marketing Information Management meaning?
Gathering information to help make marketing decisions.
The ability to aid customers in owning goods.
4 reason
Marketing offers work in many fields
services are a ____ of tasks performed for a customer.
series
What does marketing provide?
The means for the exchange process.
What are the overall functions of of marketing?
Purchasing, Pricing, Product Planning, Marketing Information Management, Promotion, Distribution, and Financing
what is information utility?
Usefulness added to the product through communication.
5 reasons
Experience the Global Marketplace Firsthand
An________ takes place every time something is sold in the marketplace.
exchange