Marketing Channels
A set of interdependent organizations that help make a product
What is a Marketing Channel?
All the activities involved in selling goods and services directly to final consumers for personal, nonbusiness use.
What is Retailing?
Advertising, sales promotion, personal selling, public relations, and direct marketing.
What is the Promotional Mix?
The practice of making personal presentations for the purpose of making sales and building customer relationships
What is Personal Selling?
Involves connecting directly with carefully targeted segments or individual consumers, often on a one-to-one, interactive basis.
What is Direct Marketing?
The MOST important consideration in creating a distribution channel
What is The NEEDS of the customer?
A corporation that owns and operates different stores spread throughout a geographical area?
What is a Corporate Chain?
Focuses on building good relationships with the company’s various publics and is most dependent on the image of the company
What is Public Relations?
The practice of using people from several departments in a company in order to service a large sales account.
What is team selling?
Full length television programs designed to market a single product.
What are Infomercials?
The removal or replacement of intermediaries in a Marketing Channel
What is Disintermediation?
Companies that do not sell directly to end users and you probably never heard of.
What is a Wholesaler?
Advertising budget, advertising media, target market, advertising objectives, messaging... among others.
What are parts of the advertising strategy?
Designing sales force strategy and structure, recruiting and selecting, training, compensating ....among other things.
What is Sales Force Management?
Online journals where people post their thoughts, usually on a narrowly defined topic.
What are Blogs or Bloggers?
Involves managing flow of final goods, and related information among suppliers, the company, resellers, and final consumers
What is Supply Chain Management?
Target Inc. and Walmart retail type...for instance.
What are examples discount retailers?
A macro-environment Force that has dramatically changed how the promotional mix is constructed
What is Technology or digitization?
In this type of sales force structure each member of the sales force specializes in one of the company’s product lines and calls upon the customers for that product line.
What is a Product Oriented Sales Force?
People are likely to connect to the Internet more than in previous years and Internet usage continues to grow, making this tool a smart strategy.
What is online marketing or e-commerce?
A protected structure for safekeeping and inventory of products and materials.
What is a warehouse?
A retailer that buys at less-than-regular wholesale prices and sells at less than retail
What is an Off-Price Retailer?
The focus on blending a mix of personal selling, advertising, direct marketing, sales promotion, and public relations in order to push its products
What is integrated marketing communications?
This type of selling approach focuses on demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company
What is the Value Selling Approach?
A type of identity theft that uses deceptive e-mails and fraudulent Web sites to fool users into divulging their personal data.
What is Phishing?