Short Words
This is a name given to a specific company's product or service.
What is a brand?
Someone who writes and publishes content.
What is a contributor?
A specific word or phrase that a user types into a search engine to find the information he or she is looking for.
What is a keyword?
These are websites and applications that enable users to create and share content or to participate in social networking.
What is social media?
A strategy for portraying the company in a positive light to the public.
What is PR?
This word can mean "what you do with a car," but it can also mean "ambition and willingness to work hard."
What is drive?
A seminar a company hosts online and typically requires registration.
What is a webinar?
An in-depth analysis of work a company completed for a client or customer that highlights the goals, process, and services used, as well as the results achieved through the services.
What is a case study?
A strategic approach to marketing that's focused on consistently creating and distributing high-quality, valuable content to attract, engage, and convert a specific audience and drive profitable action.
What is content marketing?
A common ratio that helps evaluate profitability and efficiency by measuring the benefit a company gains for the resources it put into a project or investment.
What's a ROI?
This word is a synonym for "to be of service."
What is assist?
A potential client or customer.
What is a lead?
The process, technology, and content used by marketing and sales to enable the sales process and empower sales teams to sell more efficiently.
What is sales enablement?
The process of sending a strategic message directly to a contact or group of contacts via email for the purposes of educating, engaging, and/or encouraging them to take a specific, profitable action.
What is email marketing?
A set of quantifiable metrics a company uses to evaluate its performance against its specific, strategic goals.
What are KPIs?
This word describes "an interconnected group of people or things.
What is a network?
An industry expert who shares his or her expertise with a broader, targeted audience with the purpose of educating, improving, and providing value to the industry as a whole and building trust with key audiences.
What is a thought leader?
A model illustrating the process companies use to attract visitors, convert them into leads, and nurture them before they finally reach the buying moment.
What is the marketing funnel?
The beginning of the marketing funnel, where prospects are just starting to identify a problem, look for more information, and learn about potential solutions.
What is top of the funnel?
The practice of influencing a website’s visibility in a search engine’s organic, unpaid search results through generating backlinks, incorporating relevant keywords, publishing content, and using other techniques.
What is an SEO?
This word describes the method by which a business sets a priority or a goal.
What is an initiative?
A lead who is more likely to become a customer compared to other leads based on his or her activity before converting.
What is a marketing qualified lead?
The process of republishing content a company has created, such as a blog post, infographic, or video, on third-party sites to maximize reach and, typically, earn a link back to the original post.
What is content syndication?
The final stage of the marketing funnel where leads have identified their problem, selected the solution they want to use, and are close to making a purchase decision.
What is bottom of the funnel?
A system that manages a company’s interactions with current and potential customers by using technology to organize, automate, and integrate sales calls and emails.
What is CRM?