Marketing Basics
To satisfy customer needs and wants while making a profit.
What is the main goal of marketing
To visually represent a brand.
What is a logo used for?
Paid communication to promote a product or service.
What is advertising?
To build relationships and encourage purchases.
What is the main goal of personal selling?
Promoting and selling products or services
What is a marketing career primarily focused on?
Product, Price, Place, Promotion
What are the 4 Ps of Marketing
A catchy phrase that represents a brand's message.
What is a slogan?
Social media ads, email marketing, online.
What's a type of digital advertising?
Making contact with the customer.
What is the first step in the sales process?
Manages brand presence and engagement on social platforms
What does a social media manager do?
A specific group of consumers that a business aims to reach.
What is a target market?
When customers repeatedly buy from the same brand.
What is brand loyalty?
To understand what messages appeal to customers.
Encouraging customers to buy a more expensive version or add-on.
What is upselling?
Partnering with individuals who promote products to their audience.
What is influencer marketing?
Dividing a market into groups based on characteristics like age or interests.
What is market segmentation?
Coupons, Discounts, Contests, etc.
What's an example of sales promotion?
Billboards, bus ads, posters, etc.
What is an example of out-of-home advertising?
It helps improve products and services.
Why is customer feedback important?
To gather information about consumers and competitors.
What is market research used for in a company?
Tangible items vs. intangible activities provided to customers.
What is the difference between goods and services?
Managing how the public views a company or brand.
What is Public Relations (PR)?
Attract, Interest, Desire, and Action
What is the AIDA model in marketing?
Stay calm, listen, and offer a solution.
What's one way to professionally handle an angry customer?
How a company differentiates its product in the minds of consumers.
What is brand positioning?