Unit 1 MSQ
Which type of duties do customer service professionals often perform?
A.Preparing Ads
B.Paying invioces
C.Handling complaints
D.Recieving shipments
What is C.Handling complaints
Which activity is addressed in the product or service management function?
A.Setting discounts to clear products from inventory
B.Determining where products will be offered for sale
C.Focusing promotional activities on a new product's release
D.Eliminating products that are slow sellers
What is D.Eliminating products that are slow sellers
By what will the emphasis put on each phase of the selling process vary most significantly?
A.State and local Laws
B.Economic climate
C.Product and client
D.Geographic area
What is C.Product and client
Technology allows manufatures to preprint product packaging with Universal Product Codes (UPCs). Which information would be available
A.Pricing
B.Sampling
C.Operating
D.Selling
What is A.Pricing
Which is an aspect of channel management that impacts customer service?
A.Advertising
B.Taxes
C.Protectionism
D.Timeliness
What is D.Timeliness
Kwacky Kawckers needs a new package design for its crackers. Which marketing professional field would be responsible for creating the new package?
A.Marketing Research
B.Product management
C.Advertising
D.Channel management
What is B.Product management
A business is behaving unethically is its product's label contains what component?
A.Nutritional values
B.Recycable materials
C.Mandatory requirements
D.Misleading information
What is D.Misleading information
True or False? All salespeople should use the step of the selling process in which a relationship is established with a customer?
A.False, retail salepeople do not need this step
B.True, all salespeople make every contact permanent
C.False, industrial salespeople do not need this step
D.True, this step is an important step for all salespeople
What is D.True, this step is an important step for all salespeople
Which pricing tactic might be considered questionable by some business?
A.Matching the prices of a computer
B.Developing a complex pricing struture
C.Marking up prices to earn a profit
D.Providing a reference price
What is B.Developing a complex pricing struture
What do marketers want to achieve by determining distribution intensity?
A.Ideal market exposure
B.Complete market coverage
C.Perfect market balance
D.Total Market Saturation
What is A.Ideal market exposure
Which marketing career field involves determining why customers do what they do?
A.Advertising
B.Distribution or warehousing
C.Sales
D.Marketing research
What is D.Marketing research
Which technological tools help employees simultaneously access the same information about a business's products?
A.Memory Card
B.Micro-portal
C.Intranet
D.Generator
What is C.Intranet
Which is part of establishing relationships with customers?
A.Suggestion selling
B.Probing
C.Reaching closure
D.Sizing up the customer
What is B.Probing
Which is an advantage to a business of using bar-code pricing?
A.Easier for customers to read
B.Reduces required business security
C.Easier to change prices
D.Reduces numbers of employees needed for sales
What is C.Easier to change prices
Which action customer service can take to facilitate the ordering process?
A.Negotiate aggressively
B.Oversee assembly
C.Communicate effectively
D.Monitor inventory
What is C.Communicate effectively
What is at the center of all marketing activities?
A.Math
B.Technological know-how
C.Purchasing
D.Communication
What is D.Communication
Which is an unethical situation in product or service management?
A.Vincent Electronics discontinues production of a slow-moving solar calculator
B.Travis Manufacturing uses recycled materials for its product packaging
C.Donna's Dress Boutique obtains deep discounts from a new clothing designer
D.The Simpson Company embellishes the information that it places on its product labels
What is D.The Simpson Company embellishes the information that it places on its product labels
The pahase of the selling pocess that includes writing up the order is which action?
A.Discover needs
B.Prescribing solutions
C.Reaching Closure
D.Establishing relationshis
What is C.Reaching Closure
What might happen is a business's customer feel that they are not getting the most value for their money?
A.Sales will remain the same
B.Sales will increase
C.Customers will spend money elsewhere
D.Customers will purchase more
What is C.Customers will spend money elsewhere
Which marketing career field involves catching customers attention informing them of products, and persuading them to buy?
A.Marketing research
B.Advertising
C.Public relations
D.Product management
What is A.Marketing research
Which is an example of an ethical issue that a product or service manager might face?
A.Use of color on the label
B.Use of enviormentally friendly packaging
C.Use of packaging as a means of promotion
D.Use of nutrition information ona food label
What is B.Use of enviormentally friendly packaging
A chair was purchased for $279, and the tax rate is 6%. What is the amount of tax
A.$15.34
B.$16.74
C.$15.86
D.$14.74
What is B.$16.74
Wal-Mart and Sears attract 2 different types of customers because of their pricing strategies. They have established prices based on which decisions?
A.Promotional
B.Customers
C.Place
D.Profit
What is B.Customers
When is it best for a business to use an exclusive distribution pattern?
A.If it pefers to have its intermediaries promote the product
B.If it needs to maintain tight control over a product
C. If it chooses to eliminate intermediaries
D.If it wants the product to be available in all possible locations
What is B.If it needs to maintain tight control over a product