Messaging
Why is Messaging useful in marketing?
the term “messaging” refers to how an organization talks about itself and the value it provides.
Web ads/interstitials definition
On the web, an interstitial webpage (or interstitial) is a web page displayed before or after an expected content page.
Web apps/ Geo Location Definition?
After developing a web app, there are various uses of geolocation. Like for statistical purposes and special cases like dynamically changing a user’s language when he/she migrates. Geolocation is a method of guessing a user’s location by looking at his/her IP address.
Mobile video defintion
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.
Mobile advergaming defintion
an online video game that promotes a particular brand, product, or marketing message by integrating it into the game.
Who uses messaging in marketing?
All companies use some source of messaging in marketing.
Web ads/interstitials definition
Interstitials are on-site popups that force users to see an ad before they can see the content they want. Sometimes interstitials appear before a page load (called “prestitials”), sometimes they appear as page loads, and sometimes they appear as users scroll.
Web apps/ Geo Location definition
In computing, Internet geolocation is software capable of deducing the geographic position of a device connected to the Internet. For example, the device's IP address can be used to determine the country, city, or ZIP code, determining its geographical location.
Mobile video definition?
using video to promote or market your brand, product, or service.
Mobile advergaming defintion
is an advertising technique based on advertising brands through video games, with the aim of generating notoriety and improving engagement. The games developed as part of an advergaming strategy are usually free, distributed online, and are compatible with different devices.
messaging advantages
Instant Deliverability SMS is lightning fast, literally putting your message into your subscribers' pockets or purses seconds after you send it.
Web ads/interstitials advantages
Increase conversion rate when you want to notify the special offers to your customers, push notification is the best effective way to deliver these notifications and boost conversion rates quickly.
Web apps/ Geo Location disadvantages
It greatly increases a person's vulnerability to identity theft.
mobile video marketing advantages
Businesses that have active mobile marketing campaigns can take advantage of this: Search engine optimization and an easily navigable website can give your business an edge when the consumer is ready to purchase.
mobile advergaming advantages
It increases brand awareness and makes users talking about the game and consequently about the products advertised.
Messaging Disadvantage
People respond negatively to unwanted texts. Make sure you have their permission to send them texts and that your SMS marketing complies with privacy and data protection rules.
Web ads/interstitials
If you opt for too many such ads, it may even annoy the user so much that they leave the site. It would definitely be so when the user faces an ad at every step of the way.
Web apps/ Geo Location advantages
It allows several Companies to advertise for their businesses. Also, by letting the people do the marketing for them.
mobile video marketing disadvantages
First impressions are everything. If your ads give viewers a negative first impression, unfortunately, that is the one that will matter most.
mobile advergaming disadvantages
Advergaming and Mobile advertising comparatively brings and expensive campaign even though creation cost of mobile games have decreased than before.