Product Development
A detailed version of the new product idea stated in meaningful consumer terms.
What is Product Concept
This pricing strategy uses the buyers’ perceptions of value rather than the seller’s cost.
What is Value-based pricing
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
Process designed to build good relations with the company’s interests by building a positive corporate image, and managing unfavorable rumors, stories, and events.
Public Relations
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Inviting broad communities of people into the new product innovation process.
What is Crowdsourcing
Type of pricing strategy that sets prices based on the costs for producing, distributing, and selling the product
Cost-based strategy
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
These salespeople conduct business from their offices via telephone, the Internet, or visits from buyers.
Inside Salespeople
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Qatar
The way consumers perceive an actual or potential product.
Product Image
The costs that do not vary with production or sales level (heating, electricity, etc)
Fixed Costs
This segmentation calls for dividing the market into different units such as nations, regions, states, counties, cities, or even neighborhoods.
Geographic Segmentation
A sales promotion similar to coupons, except that the price reduction occurs after the purchase rather than at the retail outlet.
Rebate
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This phase of the product life-cycle has slow sales growth and high promotional expenses.
Introduction Stage
Costs that change directly with the level of production (raw materials, packaging)
Variable Costs
This segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics.
Psychographic Segmentation
This type of advertising becomes important as competition increases. Here, the company’s objective is to build selective demand and entice customers to buy.
Persuasive Advertising
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The Fantastic Four
This stage in the product life-cycle has a slowdown in sales, many suppliers, and might require product modifications.
Maturity Stage
The process of setting prices to cover costs or to make a target return.
Break-Even Pricing
This segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product.
Behavioral Segmentation
This type of advertising is important for mature products—it helps to maintain customer relationships and keep consumers thinking about the product.
Reminder Advertising
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