4 P's
Marketing Mix
Marketing Concepts
Job Seeking
DECA
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
100

A document that highlights an applicant's qualifications for a job

Resume

100

What Virginia DECA District does WCHS belong in?

District 9

200
Advertising would fall under which of the four P's?
Promotion
200

People that a business want to sell to

Target Market

200
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
200

Initiative, teamwork, & integrity are all types of what?

"Soft" skills

200

ICDC will be held in April 2022 at this location.

What is Atlanta?

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300
What does STP stand for?
Segmentation, Targeting, Positioning
300

A resume should include? Name two things...

Name, address, phone number, education history, employment history, and references.

300

The District Leadership Conference for WCHS will be held in this location.

What is the Apple Blossom Mall?

400
In which of the 4 P's do you consider distributors?
Place
400
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
400
Statistics about where people live
Geographics
400

A business says to apply online. What does that mean?

Applying online means to use the internet to complete the job application.

400

Wildcats Corner, DECA Tailgaters, & Wildcats LIVE! are all identified as one of these.

What are SBEs?

500
In which of the 4 P's do you consider the life cycle?
Product
500
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
500
Companies that sell similar products are all part of a _______
Market share
500

What does the word qualification mean?

Qualification means to fit the needs for a particular position or task.

500

WCHS DECA has a scholarship named after who?

Dr. Maiden

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