Social Media Isn't for Dummies
The most popular social media platform for business
What is Facebook?
The last thing you should do before publishing content
What is proofread the copy?
The gold standard for ranking organically on the first page of search results
What is ongoing SEO?
A comparison of competitors in an area to reveal their strengths and weaknesses in a market
What is a competitive analysis?
The amount of medical marketing experience that Melanie has
What is 24 years?
A social media post that is only viewable for 24 hours
What is a Facebook or Instagram Story?
A way of ensuring relevant content gets to people who are interested in that topic
What is to segment mailing lists?
A phrase that is typed into queries on search engines
What is a keyword or keyphrase?
An acronym for the financial gain made to bring in new customers
What is ROI?
The marketing agency with the most medical marketing experience in Central Oregon
What is MindStream Creative?
A way to increase the reach made by any social media post
What is boosting a post?
A definition of how a business is different and better than others in the same industry
What is the remarkable difference?
The number one thing you can do to improve search ranking online
What is publish new web content?
The total revenue a business can expect to make from a single customer
What is Customer Lifetime Value?
A focus of services offered to the public defined by interests, talents, and passions
What is a specialty or niche?
The organic reach you can expect to get through Facebook
What is approximately 5% of fans?
A marketing tactic that positions a business as a thought leader in their industry and helps them stay top of mind to consumers
What is blog or article publishing?
A tactic that involves identifying the words that ideal customers are using to find your site online
What is keyword research?
A group of consumers at which a product or service is aimed
What is a target market?
A measurement of a healthcare consumer's personal involvement with a business
What is patient experience?
The highest organic reach of all social media platforms
What is Instagram?
Marketing tasks and workflows that happen automatically and are designed to increase operational efficiency while generating leads
What is marketing automation?
A free online profile that helps ensure people can find a business when looking for products and services in their local area
What is a Google Profile?
Free media exposure that can transform the way a company is perceived by the public
What is public relations?
Rules and regulations that dictate what a healthcare organization can and cannot share in marketing
What is HIPAA marketing?