Event Marketing
Cobwebs Website
Social Media
Content Marketing
Marketing Pipeline
100

What was the biggest lead generating event in 2022 for North America?

International Assoc of Crime Analysts

100

Did we see an increase or decrease in new website visitors in 2022?

Cobwebs experienced an 11.1% increase in new visitors to our site.

100

Roughly how many new followers did we gain on LinkedIn in 2022?

Over 1,700 new LinkedIn followers were gained, mainly through organic content. 

100

What content (white papers, webinars, etc) on our website received the most download/watch requests in 2022?

How to Conduct Secured Online WEBINT Investigation Webinar received 33 registration requests. 

100

Roughly how many leads were generated by marketing for North America in 2022?

2,229
200

How many conferences/exhibitions did we support globally in 2022?

25 events in APAC/EMEA, 30 in North America

200
What is the only competitor website that outranks Cobwebs today in organic search?

Skopenow

200

How many followers do we have on Twitter?

Just over 2,200

200
What is the term for when a campaign gains massive exposure overnight?
virality
200
What decade was Ballentine Hall built?
1960's
300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300
What does STP stand for?
Segmentation, Targeting, Positioning
300
What are the 3 types of communications media?
Paid media, earned media, & owned media
300
What is the number one song on the Billboard Top 100?
Bodak Yellow by Cardi B
400
In which of the 4 P's do you consider distributors?
Place
400
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
400
Statistics about where people live
Geographics
400
A comment on a business' social media page is an example of which type of media?
Earned media
400
Names of each of the 4 Beatles
Paul McCartney, Ringo Star, John Lennon, George Harrison
500
In which of the 4 P's do you consider the life cycle?
Product
500
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
500
Companies that sell similar products are all part of a _______
Market share
500
In an advertising agency, who is the person that directly communicates with the client?
Account executive
500
Name the 7th planet from the Sun
Uranus
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