Customer relationship management
What is the management of detailed information about individual customers and carefully managed customer touch points to maximize customer loyalty?
Customer Relationship Management
What is the observation of relevant people, actions, and situations to a given topic?
Observational Research
What are the marketing research, Internal records, Marketing decision support system, Marketing Intelligence?
Four main components of (MIS)
What are collections of consumer and market information obtained from data sources within the company’s network?
Internal databases
What is the technology by which machines think and learn in a way that looks and feels human but with a lot more analytical capacity?
Artificial Intelligence
What is the use of voluntary surveys to ask people questions about a given topic, behavior, or other pieces of information?
Survey Research
What focuses on gathering, storing, analyzing and distributing valuable marketing data to help make better business decisions?
Marketing information system
What is the systematic monitoring, collection, and analysis of publicly available information about consumers, competitors, and developments in the marketplace?
competitive marketing intelligence
What three things does marketing analytics consist of?
Analysis tools, technologies, and processes
What is done by selecting groups of participants and performing an experiment to check their response?
Experimental Research
What is the huge and complex data sets generated by today’s sophisticated information generation, collection, storage, and analysis technologies?
Big data
The goal of competitive marketing intelligence is to improve____
strategic decision making
CRM consists of what kind of tools from companies such as Salesforce.com, Oracle, Microsoft, and SAS that integrate customer and marketplace information from all sources, analyze it?
Analysis tools
What is the interview of a select group of people in a guided conversation with a trained interviewer to discuss specific information?
Focus Groups
What tells the marketers how much of a product people are purchasing and what to keep selling in their stores?
Marketing information system
The growing use of marketing intelligence also raises ___ issues
ethical
CRM integrates everything that a company’s sales, service, and marketing teams know about individual customers, providing a 360-degree view of the ____
Customer relationship
What is the collection of data from online surveys and data points?
Online Marketing Research
Why is marketing information system important?
Grows a companies profits higher and provides team members with valuable information
Which department furnishes information on customer characteristics and preferences, in-store and online sales transactions and interactions, and web and social media site visits?
marketing department