Strategic Planning
What does the SWOT analysis measure?
Strengths, Weaknesses, Opportunities, Threats
How many steps are in the consumer decision making process?
5
Products that can create an entirely new market
New to world products
Lego is an example of what brand personality?
Excitement
an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”
Pictoral
In the Ansoff Matrix, which strategy focuses on new products and new markets?
Diversification
You enter the "Loyalty Loop" In what Process?
The Consumer Decision Making Process
These products are “New and improved” product may be significantly or only slightly changed.
Improvements to an existing product
Down to Earth, Wholesome, Honest
Sincerity
Typography-based logo that’s comprised of a few letters
Lettermark
What are the 4 strategies for growth in the Ansoff Matrix?
Product Development, Market Penetration, Market Development, Diversification
What are the 3 major types of value?
Perceived, Hedonic, Utilitarian
These Products, which the firm has not previously offered, allow it to enter an established market.
New Product Lines
Red Bull is an example of what brand personality?
Excitement
What type of logo is usually colorful, cartoonish and usually takes on a "sincerity" brand personality?
Mascot
Increased competition in the industry you are in is an example of what in a SWOT analysis?
Threat
A lawnmower is an example of what type of value?
Utilitarian
In Diffusion of Innovation, The final 16% to adopt a product are called what?
Laggards
Reliable, Intelligent, Successful
Competence
Harley Davidson is an example of what type of logo?
Emblem
To determine the future Cash contributions and cash requirements expected for each SBU is what strategic planning tool?
Boston Consulting Group Matrix
what is defined as "the process a consumer uses to make purchase decisions, as well as to use an dispose of purchased goods or services"
Consumer Behavior
How many types of people are in the Diffusion of Innovation model?
5 - Innovators, Early Adaptors, Early Majority, Late Majority, Laggards.
What are the 5 brand personalities according to the brand personality framework?
Sincerity, Competence, Excitement, Sophistication, Ruggedness
What was the creator of the nike logo trying to convey in the design of the logo?
Speed/Quickness