Multiple Choice
How many p's does the marketing mix consists of?
a. 5
b. 6.
c. 4
d. 3
c. 4
True or False: Your business will be successful with an unidentified target market.
False.
Scenario: Before you watch a YouTube video, you had to watch a Verizon advertisement. Which one of the 4 p's includes this?
Promotion
_____ __________ refers to those who are willing and able to buy your product or service.
Target Market
Who was the first president of the United States?
George Washington
A specific group of people with shared characteristics and needs that a business markets its product or service. This specific group of people is called what?
a. target market
b. influencers
c. employees
d. first time buyer
a. target market
True or False: The primary goal of your marketing mix is to make a profit.
True.
Scenario: A company researches its competitors and the surrounding environment where they intend to release the product. Which of the 4 p's is used in this scenario?
Price/Pricing
____ refers to the good or service being marketed.
Product
What is the biggest state in the United States?
Alaska
Which of the following is NOT included in the 4 p's of the marketing mix?
a. Promotion
b. Profit
c. Place
d. Price
b. Profit
True or False: The location where the product can be purchased is not important for optimizing sales.
False.
Scenario: Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
Market Planning
Using and changing the marketing mix when needed is important in order for your business to make a _____
Profit
How many hours are in a week?
168 Hours
Which of the following marketing mix activity is closely associated with billboards, radio ads, and commercials?
a. Place
b. Product
c. Promotion
d. Price
c. Promotion
True or False: An item should be sold at the right price for consumer expectations, neither too low nor too high.
True.
Scenario: “Our store has been offering great bargains for 75 years!”
To remind, to persuade
Making both buyers and sellers feel they are getting good value is part of the _____________ function of marketing.
Pricing
This country music artist is referred to as, "The King of Country."
George Straight
Which "P" of the marketing mix solves a problem or desire?
a. Prize
b. Promotion
c. Product
d. Place
C. Product
True or False: The marketing mix is something your company can not control.
False.
Scenario: Before a marketing manager customizes the marketing mix, the manager should do what:
Select the strategy
Marketing encourages people from different countries to _____________ frequently.
Trade
When did World War 1 start?
1914