Marketing Manager
What is a marketing manager?
The position in the marketing department who takes on the responsibility of leading all aspects of marketing efforts of a business, organization, good or service.
Name an example of a firm that employs marketing professionals/teams
1. Professional Services
2. Real Estate
3. Manufacturing
What are two skills/qualities one going into the marketing field should possess?
1) Creativity, 2) Analytical skills 3) Organizational skills 4) Communication skills
Name one way (listed in the presentation) how success of a marketing manager can be measured.
Sales growth, Customer satisfaction, Positive social engagement
Name one characteristic of ethical marketing
Social responsibility
Honest/truthful advertising
Accountability
What is an example of a typical job experience one could have before becoming a marketing manager
Sale representatives and market research analysts
List 3 of the 5 main job duties of a marketing manager
1. Promoting a business, 2. Conducting market research, 3. Building relationships with vendors, 4. Make decisions regarding customer wants and needs 5. Carry out ad campaigns
Name one of the key ways marketing contributes value to businesses
Business growth
Customer Satisfaction and Loyalty
Employment and Economic Impact
What is one way a student at Lehigh can prepare for a career in marketing?
Career expos, various networking events
Who do marketing managers typically report to?
Marketing managers typically report to a marketing director or officer.
Give 2 examples of a Job Title Available in the Marketing Field
Marketing Manager
Brand Manager
Product Manager
When should an internship be done for a college student who wants to go into the marketing field?
Internships during Sophomore and Junior summers
What was the median salary in 2021 of a marketing manager?
$135,030
When did Michael Texter, alumni we interviewed, graduate from Lehigh?
2009
What is the first marketing course a Lehigh student is able to take?
MKT 111: Principles of Marketing