Foundation
Marketing Strategy
Marketing Research
Marketing Environment
Consumer Behavior
100

What is the activity of creating, communicating, and delivering offerings that has value for customers?

Marketing

100

What should a mission statement convey?

Who, Where, and Why

100

What is the most reliable form of data?

Primary

100

What two ways does technology affect marketing?

creates new products and processes

100

What are the three models of consumer behavior?

Cultural, social, Pyschological

200

What are the three things marketers need to understand about their customers in the exchange process?

Needs, Wants, Demands

200

What are the 3 elements of strategic planning?

Organization's objectives, Organizations capabilities, and Environment

200

What sampling method is the most time and cost efficient form of probability sampling?


Cluster sample

200

What are the five C's?

Collaborators, Competitors, Customers, Context, Company

200

What are the axis's of consumer buying behavior?

Involvement and Differentiation

300

What are four types of customer value?

Form, Time, Place, Possession (Utility) 

300

What three analyses can organizations conduct to evaluate its capabilities and environment?

Swot analysis, Product portfolio analysis, and Growth strategy analysis

300

What are the three types of research design?

Exploratory, Descriptive, and Casual Research

300

This environment is made up of close forces that affect the company’s ability to serve its customers?

Micro environment

300

Which part of Maslow Hierarchy of needs does family fall under?

Esteem

400

What type of utility refers to the value added from altering a product or service?

Form Utility

400

Linkedin would be an example of what type of product under the BCG matrix for Microsoft?

Cash Cow Product

400

This method involves conducting experiments to determine cause and effect relationships?

Experimental research

400

What analysis help businesses understand the positive and negative impacts of various factors on their operations?




Context analysis

400
Which of the following is not a Brand personality Dimensions: Sophistication, Proficiency Ruggedness, Sincerity, Competence, Excitement

Proficiency

500

How universities has Professor Kim attended?

4

500

What is the riskiest strategy in the Ansoff Matrix?

Diversification

500

What is the nature of exploratory research design?

Understand a situation where a person has little knowledge

500

What limitation does pastel analysis have?


Does not include demographics as part of analysis

500

How would a buying behavior be classified that falls on the low involvement and few differentiation

Habitual buying behavior

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