Marketing Fundamentals
This strategy involves creating a unique image and identity for a product in the minds of consumers.
What is branding?
This metric measures the percentage of visitors who complete a desired action on a website.
What is conversion rate?
This term refers to the extent to which consumers recognize a brand by its name, logo, or product.
What is brand awareness?
This term describes the decision-making process that leads consumers to purchase a product.
What is consumer buying behavior?
This type of advertising uses humor to make a product memorable.
What is comedic advertising?
This marketing term refers to the four key elements that make up a marketing strategy: product, price, place, and promotion.
What are the 4 Ps?
This type of marketing focuses on creating relationships with customers through personalized communication.
What is relationship marketing?
This marketing tactic involves sponsoring events or teams to promote a brand.
What is sponsorship?
This psychological principle suggests that people are more likely to buy if they believe the product is scarce.
What is the scarcity principle?
This strategy involves creating emotional connections with consumers to encourage brand loyalty.
What is emotional advertising?
This term describes a marketing effort aimed at creating awareness and interest in a product or service.
What is promotion?
This type of marketing uses content, such as blogs and videos, to attract and engage customers.
What is content marketing?
This type of advertisement seeks to generate interest in a brand rather than a specific product.
What is brand advertising?
This term describes the feeling of regret after making a purchase, often leading to returns.
What is buyer's remorse?
This advertising technique showcases a product being used in everyday life to illustrate its benefits
What is lifestyle advertising?
This is the process of gathering information about consumers' needs and preferences.
What is market research?
This practice involves optimizing website content to improve visibility in search engine results.
What is search engine optimization (SEO)?
This term refers to the process of measuring how well a brand is perceived by its customers.
What is brand perception analysis?
This concept refers to the tendency for consumers to choose a familiar brand over unfamiliar ones.
What is brand loyalty?
This term refers to ads that appear on social media feeds tailored to user interests.
What is targeted advertising?
This term refers to dividing a market into distinct groups of buyers with different needs or characteristics.
What is market segmentation?
This online advertising model allows businesses to pay only when a user clicks on their ad.
What is pay-per-click (PPC)?
This is a marketing strategy that uses influencers to reach a wider audience.
What is influencer marketing?
This term describes the various stages a consumer goes through before making a purchase decision.
What is the consumer decision-making process?
This advertising approach uses testimonials from satisfied customers to build trust and credibility.
What is testimonial advertising?