Test Questions
A member of a sales team said. "Our sales always decline this time of year. We just need to wait a few months until they pick up again." What barrier to creativity is the sales-team member exhibiting?
Limiting code of behavior
The way in which a business makes changes in the amount or type of goods or services it offers is known as its
product-mix strategy
a course of action that obtains data or observations from a group
Sampling Plans
The process of a marketer in identifying the most profitable areas to offer a new product or service.
Market Identification
Describe Options Businesses Use to Obtain Marketing-______ Data
research
Akua is in charge of supervising the entire process of getting products into the marketplace, otherwise known as the flow fo goods. Akua's job title is most likely
supply chain manager
A situation analysis reveals that Pullman Industries will need to increase its maximum wage to 9.30 per hour in three months or face severe government fines for noncompliance. This is an example of a _______ factor that affects businesses.
regulatory
Identifies a target market and coordinated marketing mix and selections to create sales.
Marketing Strategies
The stages that a product goes through in its life
Product Life Cycle
Explain the nature and scope of the marketing _______ management function
information
All existing goods and services began with a
idea
True or False: An employee's attitude is more important in meeting organization goals than their skill set
False
A formal document that specifies a company's activities for a determined amount of time
Marketing Plan
A method used to measure satisfaction on a scale and the respondent is asked to circle a number where 0 is neutral and one moves outwards from it towards the extremes of goodness and badness
Semantic Differential Scale
Coordinate ______ management with other marketing activities
Channel
Todd recently purchased a mountian bike from ABC Company. After two weeks of normal use, the frame broke. ABC had promised Todd that it would refund his entire purchase price if the bike did not perform as expected. This promise would be classified as a ______
gurantee
UNISYS Corportation offers training with the computer systems and software the company sells to businesses. The training is an example of
A product-related service.
Actions that a consumer does to indicate that they are ready to purchase
Buying Signals
Specialized training, formal education or other sources of gaining skills necessary for on-the-job success and/or advancement
Professional Development
Explain the role of _______ in society
business
The total number of members in a channel is called
channel length
In what stage of a products life cycle would a company spend the least amount of money on promoting the product?
Declining
Name of the advertiser and/or logo that is the identification for a business in a promotion message
Signature
A catchy phrase or words that identify a product or business
Slogan
Explain the nature of ______
operations